Twitter is the newest "latest & greatest" fad in the internet marketing world. It allows for a very easy opportunity to send your message to thousands and thousands of people instantly. The trick is that you have to get a very large number of people following you (and hence, seeing your message) for Twitter to make an impact.
Lets face it, if you've only got 1,000 people following you & you send out an offer that gets a 2% click through rate... big whoop, you just got 20 clicks. Who cares?
The most common method of growing your twitter following is to follow mass amounts of people, and a certain percentage will follow you back.
The two most common ways of following people are:
a) Navigate to a leader in your market, look at their followers, and manually click the "follow" button next to each one of them
b) Have one of your outsourced minions do the above
Those two ways are ineffective. If you do it yourself, you're spending a lot of your own time doing monkey work. It's not fun. It's not valuable. And if you rely on an overseas outsourcer to do this for you, they won't always make the best decisions on whose followers to follow.
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