Using Twitter for Marketing
Twitter is technically what is known as a micro-blogging site. It is like Facebook, only with a real focus on the status updates. You can communicate with other Twitter members using text messages that have 140 characters or less (known as the tweet.)
Initially most marketers did not take Twitter seriously but it has really taken off as a legitimate marketing tool. More and more online entrepreneurs are starting to recognize the power of short and powerful messages to connect with buyers. This is the opposite of old style marketing on the internet where ten page sales letters with bullet points are the norm. Instead all you have to do is come up with one effective, descriptive and enthusiastic line that sells yourself and you can really find a lot of prospects.
How to Find Followers on Twitter
Your primary aim as a Twitter marketer is to find other members who are interested in your product or service so they will "follow you." Following is the Twitter equivalent of social bookmarking. It means you have been "noted" and that everyone on someone else's Twitter list has noticed that notation because they have been sent a brief message. Before you know it that person's followers are then following you.
Once your message has caught fire and gone viral you can make a lot of sales. The hardest part of using Twitter is finding the followers in the first place. If you watch the video series called "The Six Figure Mentors" you can learn a lot about how to skew your Twitter messages to be inviting to the right kind of targeted audience that will be interested in your product or service.
Twitter has a search utility that makes it very easy for you to find kindred spirits and like-minded souls. You simply type in an appropriate keyword. For instance if you are selling Feng Shui supplies then you would type in the word Feng Shui to find others also interested in Feng Shui. Many of these people will follow you in return, meaning that every time you send your own "tweet" message on Twitter they receive it as well.
This means that you have the capability to send your tweet to people who are actively involved in your marketing niche in real time. They get notifications of anything that you do. Think of these types of tweets as the shortest, most timely press releases that could be imagined.
This is not an overt or blatant advertisement for your services. It is a very soft and gentle sell. It is simply an invitation to people to look at something that might interest them.
Point Them in the Right Direction
The most effective way to market with Twitter is to be very casual and friendly about it. Hard sells, such as "Best bargains here.." styles of messages don't work as well as genuine commentary for an enthusiast. All you need to do is just point your Twitter followers in the right direction with well placed comments. Before you know it, your message has gone viral.