Many people view Twitter as another agent to the destruction of mainstream media and journalism. However, in reality, Twitter works as more of an accessory, complementing traditional means of journalistic reporting. This form of social media enables more people to act as journalists, reporting breaking news the way that they see it. This, in turn, allows the news to spread more quickly than on television alone. But, Twitter does not replace a professional journalist's job. Twitter not only acts as a venue for the every-day person to share their take on an issue, but it also serves as another tool for the media to use to spread credible and verified information on breaking news and important current events. The ability for people to connect over these common issues and happenings has increased exponentially with the use of Twitter, yet has not nullified the value of traditional news reporting. People may see information about something on Twitter, but still, more often than not, will verify these new ideas or facts through the use of mainstream media, such as television or newspapers. Twitter just enables information to travel faster, thus decreasing the time it takes the media to reach and inform the public. Twitter can also traffic larger audiences to news and journalistic reports. If people are tweeting about an upcoming presidential address, for example, people on Twitter who may have not been aware that this event was about to occur, will now be informed and intrigued, hence a larger audience will know to tune in to this report or show due to it's presence on Twitter.
Look at Osama Bin Laden's death, for instance. Many people learned about this news through Twitter before traditional credible media sources, but a large portion of these tweets actually stemmed from television networks and journalists. Twitter played the role of making the news go viral at a much greater rate than it would have before the days of social media.
In the same way that Twitter increases audiences for special television reports and events, it can also be used as an extremely effective tool through which to inform potential customers about upcoming promotions, events, or developments of a specific business. In the field of social media marketing, Twitter provides companies with the crucial ability to connect with their clients, and allow their clients to connect with each other. While Twitter and other tools are not positioned to completely take over the marketing industry, businesses without social media outlets are missing out on reaching a large potential customer base.
Go Social Now, a social media marketing company, works with businesses to create, modify, and constantly update customized Twitter accounts. Similarly to the way in which Twitter amplifies mainstream media outlets, Go Social Now uses Twitter, as one of their many social media marketing strategies, to drive greater traffic to company websites, increase company sales, and spread the company's brand and products across the web.
Go Social Now is a leading social media agency that offers social media strategy, social media marketing, online public relations, Facebook campaigns, and social media marketing services, SMO near New York, Boston, Los Angeles, San Francisco. . Improve your online presence business through our social media strategy plans.
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