Everyone's talking and tweeting about Twitter. But, sadly, most tweets are either meaningless drivel or they are useful information that gets ignored or not noticed by the intended audience. This article explains how to make sure your little 140-character bursts get noticed, passed around among friends and associates within your target market, and ultimately how a consistent regiment of tweets can grow your customer base virally. Most small business owners and online marketers are just blasting random tweets out there with affiliate links in them and hoping to make a few bucks. However, like most endeavors, by thinking through it a little more than the average person, you can massively improve your results.The ideal tweet is one that gets immediately re-tweeted (forwarded) around among your exact target market like wildfire. This is only going to happen once in a while, but when it does, it's powerful. In this kind of dream "tweet" scenario, you might get 200 people added to your list, rather than just an average of 2-5. You need to consciously shoot for this result every time you send a tweet, so that you increase your chances of it happening. Most of your tweets will fall short of this ideal result, but as they say on those ever-present motivational posters, "Aim for the stars, and you'll land on the moon".The goal is just to grow your following and your attention level online, and with a consistent routine of tweets in the same niche, you can do this without a ton of time or effort. If you are sending one tweet per day for 30 days, you could expect to add let's say 200 people to your email list (if you're directing people to a squeeze page) or 200 people to become your follower on Twitter. If you're not getting this result, you are probably missing something important, like your tweets are all over the place topic-wise, or your links aren't working, or your market is simply not on Twitter, etc. For example, if you are selling medical lift chairs to people that are in the age group 80-100, you are going to have a lot tougher time on Twitter than if you are selling an iPhone app that helps college students tweet faster!