Twitter as an Advertising Tool

Twitter as an advertising tool

Twitter is not only a great tool for social interaction, but also a good platform to advertise the products and services one has to offer. The one important thing to remember is, more the people following you have on twitter it gives you a chance of turning them into your customers. To attract and to keep twitter followers hooked, one must post tweets that are original. This thing takes some planning and should be looked at from a strategic point of view. Do not tweet about the same things over and over again. Try and integrate newness and unpredictability in your tweets, which will help you to interact with your followers.

Another good idea is to follow those who are like minded on Twitter. If you are selling I-Pad applications, then finding people who tweet about their I-Pads would be a great starting point. This can be easily done by using the search box on your Twitter homepage. Just type the word I-Pad in the search box and you will see the people all over the world who are tweeting about it. These people would be perfect for following and with actual dialogue they can be following you soon.

Twitter is little different from other social network sites like Facebook and MySpace because most of the information shared between members is done on external sites. These sites help to make Twitter a full interactive experience. With millions of customers, Twitter is a perfect hunting ground to find potential customers. Where it was once difficult, Twitter has made it easier than ever before to market your business effectively.

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