Facebook Advertising Basics

Unless You\'ve been living under a rock for the last few years, You have probably heard about the social networking website Facebook. It is one of the most popular social networking websites on the world wide web today. Businesses and organizations, amongst various others, have seen the extreme popularity of Facebook as a great business move that they should capitalize on. Facebook has more than two hundred million active members as of today, and the popularity of Facebook continues to grow on a daily basis. For this reason alone, it is no wonder that advertising on Facebook became popular. If you are looking to advertise on the Facebook website, then here is everything you need to know.

 

Advertising on Facebook is a brilliant idea, and it is an exceptional business move for anbusiness to make. You can reach 5 million thousands individuals on Facebook with your advertisement. Advertising with Facebook is easy, and because of the increaseinterest in advertising on Facebook, Facebook created an advertising option. Here is how it works:

 

• You can reach an audience of over two hundred million individuals all over the world.

 

• With your advertisement, you can attach social actions, which means that the users who view your advertisement will be users that the advertisement would be most relevant to.

 

• You can create a demand for your product.

 

• You can easily and quickly create your Facebook advertisement with the ad creator.

 

• With the ad creator you can create text and image ads.

 

• You can advertise on your own website or advertise on the Facebook website.

 

• You can select a pay per click advertisement or an impression advertisement

 

• You can watch the progress of your advertisement through advertisement statistics.

 

Your Facebook Advertisement:

 

Here are some things you will need for your Facebook advertisement

 

• Decide whether you want to advertise on your own website or on the Facebook website. You will need to have the link for the page you would like to advertise on.

 

• Prepare the text for your advertisement. Your advertisement title can be a maximum of twenty five characters and your body can be a maximum of one hundred thirty five characters.

 

• Select a photo that you would like to upload and use for your advertisement. Make sure the photo is relevant to your advertisement and that it is appropriate. The image will be resized to 110px in width and 80px high.

 

The above information gives you a great start to advertising with facebook, so get out there and join the party!

With a Marketing Degree from UCLA, Lori has spent the past 5 years helping small businesses implent the social aspect of their marketing campaigns, helping them to increase overall brand awareness thereby multiplying traffic and revenue. Her current project: www.fastfacebookfans.com, is dedicated to helping businesses build their brand via facebook.

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