Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business.Get started with the Twitter Guide1. Create a Twitter account2. Make sure, that you have selected a unique vanity URL for your Twitter account3. Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html4. Include a link to your corporate website5. Promote your Twitter presence on your corporate website, client emails, etc.SEO juice – Recently, Google started indexing tweets; these tips could help you optimize your Twitter account.6. Include your brand name as the title of your profile7. Use the Google keywords tool and shortlist important keywords relevant to your products8. Include those keywords in your bio9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google10. Get re-tweeted and increase backlinks for your contentA “following” strategy – This will help you to connect with your target audience.11. Identify your target audience based on their interests12. Use hashtags “#” (Hashtags are a community-driven convention to add additional context and metadata to your tweets) to search for your target audience using this tool: http://wefollow.com/13. Use more directories for search such as: http://www.twellow.com/,http://justtweetit.com/ etc.14. Follow the influencers in your industry using this tool: http://www.twitalyzer.com/Identify local Twitter users or tweeple – If you are a company that serves only a particular location, networking with local tweeple will add more value to your business.15. Follow influencers in your location using this tool: http://twitterholic.com/. This tool lists all the influencers on Twitter, based on the number of followers and location.16. Enter keywords relevant to your product and use the “near this place” option in Twitter’s advanced search to identify tweeple who are interested in your product17. Search for tweeple near your location using this tool: http://www.tweepz.com/18. Network with local tweeple by searching for them with hashtags, using this tool: http://localtweeps.com/
Position2 has been a part of the social media phenomenon since its advent. We?ve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called ?Surround & Intent Marketing? (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.position2.com/
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