Thought we would share this with our readers
Top Three Facebook Social Plugins for eCommerce document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + 'px')}*:first-child+html
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Home Page > Technology > Communication > Top Three Facebook Social Plugins for eCommerce
Top Three Facebook Social Plugins for eCommerce
Posted: Oct 21, 2010 |Comments: 0
|
Facebook is the next Google.
By that I don't mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics about Facebook: 10 Eye-popping Facts About Facebook.
Still not convinced?
According to Hitwise, since the middle of March, Facebook overtook Google in terms of traffic. In parallel with this meteoric rise, Facebook released a new set of tools for marketers to use to optimize their websites for Facebook traffic.
Move over SEO
Facebook Social Plugins are the marketers ‘Facebook Engine Optimization' tool kit, which can be easily deployed to drive deeper engagement on websites using Facebook Recommendations, Logins and Likes.
Of these, Facebook Like is undoubtedly high impact –one billion Likes were served in 24 hours following its launch. With Like, Facebook is effectively building an alternative index to the web which is already beginning to give Google a run for its money. As Facebook Like is deployed ever more widely around the web, Facebook's index of the web, based on Facebook users' Likes will grow in importance.
Facebook is highlighting some case studies with spectacular increases in referral traffic using Social Plugins.
But while many marketers have understood that Facebook Like is both important and easy to implement, there is only nascent understanding of the broader impact of these Social Plugins.
So here's my attempt to accelerate that process.
These are the top three Facebook Social Plugins in importance for ecommerce:
Facebook Like
The Like button lets users share pages from your site back to their Facebook profile with one click. Implementing it on your product detail pages allows your visitors to tag the page with a Like which then shows up on their wall. Depending on how you implement it, they can leave a short comment as well. Since this is at the heart of Facebook's index, this is really important. If you don't yet have Facebook Like implemented on your product detail pages, this should be a priority. At its simplest level, it's just one line of HTML, and just like you optimize keywords for SEO, you need to let visitors Like your key pages.
Facebook Recommendations
The Recommendations plugin gives users personalized suggestions for pages on your site they might like. What's amazing is that you can test it out for your site here. Simply enter in your sites web address, and click in the grey panel somewhere (not the Get Code button) and it will show you the recommendations Facebook has already for your site. This works even if you haven't yet implemented Facebook Like based on what your Fans are saying about you on Facebook and other social media such as Twitter (but all from a Facebook perspective).
Here is Target's Facebook Recommendations Plugin:
Target has not implemented Like or any of the other Facebook Social Plugins (yet), but note how there are already some high quality recommendations, based on fans sharing. Also note how the top recommendation links to hot content, and specifically a product detail page with an ‘add to cart button' inviting purchase.
The Login Button shows profile pictures of the user's friends who have already signed up for your site in addition to a login button. Facebook Login replaces Facebook Connect, which now has over 100 million Facebook users logging in to other websites. While ecommerce websites have not been early adopters of Login, there is such a good fit that it is inevitable that Facebook Login will be everywhere in ecommerce within a year. Here's why: 200% more site visitors will log in to their Facebook account on an ecommerce site than create an account. That means three times the number of visitors on your site that are now identified. And when an identified customer doesn't buy, you can remarket to them, based on what they browsed, looked at in detail and abandoned.
Resources
If you'd like to learn more about Facebook's Social Plugins, then I can recommend then following:
Facebook's Overview of their Social Plugins: http://developers.facebook.com/plugins
Facebook's Social Plugins Showcase with lots of examples in different sectors: http://developers.facebook.com/showcase/
SeeWhy's Conversion Academy On-Demand webcast ‘Leveraging Facebook to Drive eCommerce Revenues' which is available here: http://www.seewhy.com/resources_conversion_academy.htm
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About SeeWhy
SeeWhy is the industry's only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy's services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.
Powered by a unique "in-memory" event processing engine, the SeeWhy suite of real-time web analytics is delivered "on-demand." Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.
SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy has also been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
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Top Three Facebook Social Plugins for eCommerce
Facebook is the next Google. By that I don't mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics about Facebook: 10 Eye-popping Facts About Facebook.
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Jun 30, 2010
Facebook's Social Plugins Challenge Google
Some eight weeks ago, Facebook announced its Open Graph and social plugins. By almost any measure, this can be considered one of the most successful launches in history. Within 24 hours Facebook had served 1 billion ‘Likes.' Within one week, Facebook Like had been implemented on 50,000 websites. After only six weeks, more than 100,000 sites had implemented Facebook Like. Wow.
By:
SeeWhyl
Computers>
Networksl
Jul 07, 2010
Increasing the number of Fans on your Facebook Fan page
Increasing the number of Fans on your Facebook Fan page. With over 500 million registered users on Facebook right now, no doubt, Facebook is one of the most potential tools to promote your business. People are nowadays using more social media rather than search engines to make their buying decisions. Creating a Fan page is quite easy. Getting people to like or be fan your page is the challenging task. Yet there exist some easy and simple ways. Some of which are
By:
nabeell
Advertising>
Online Promotionl
Dec 03, 2010
Maximizing the social networking service like facebook as a sideline or main business is sometimes ignored, the average users of social networking service is only used as a medium of friendship and nothing more than just a fad because this service is designed for media friends, who would have thought behind the easy access to services This store enormous potential as a medium of online marketing because there have been there millions of potential customers who will buy your product.
By:
jogjacartoon.coml
Business>
Business Ideasl
Jun 25, 2010
Top WordPress Plugins - for a New Site
If you have been on the web developing an online business for any time, you will have discovered that WordPress is one of the marketer's best friends. Discover the top wordpress plugins for your new website. It can help so much from making a solid foundation for your website to integrating the sales process to your readers.
By:
John Wardl
Internet>
Bloggingl
Oct 01, 2010
Moving Your Business Toward Mobile Commerce, Keep Up With the Times
Just as you think you have everything under control for your online business - the perfect shopping cart, an active affiliate program, and sound social media strategies, new innovations in eCommerce threaten to leave you behind the curve. It's amazing to think that just five years ago you needed only a good cart software with strong META tags to stay ahead of your competition. These days, if a customer can't pull up your site on an iPhone or A
By:
amspoker mccammackl
Internet>
Internet Marketingl
Dec 23, 2010
Today, I wanted to write an article on Spamming! SO I vented onto Google and did a search to see what others have already written
By:
MiNeedsl
Find Out About Mobile Phone Monitoring Software
As an employer, you may provide mobile phones for employees that work away from the office. As a parent, you might have given your children an iPhone, BlackBerry, or Android mobile phone. Do you know what these phones are being used for? One way to know for sure is to use a mobile phone monitoring software to view any activity associated with the phone.
By:
J. Marksl
Technology>
Communicationl
Jan 27, 2011
When a container is pressurized then pressure is exerted against the walls of the vessels. Pressure is always normal to the surface regardless of the shape.
By:
Andrew Cooperl
Technology>
Communicationl
Jan 27, 2011
Taggants: The Brand Protection Mark for Your Products
Taggants are optical codes that give off patterns of light which are invisible to the human eye.
By:
Maria Jonesl
Technology>
Communicationl
Jan 27, 2011
The never told story of iPhone success. How the crew took off with the idea and went grounded and again shot up with the glorious device that undisputedly rules the dynasty of smart phones today.
Technology>
Communicationl
Jan 27, 2011
HTC Mobile phones:Where style meets suitability
HTC Mobile phones are a great demand in now-a-day's because of it's loaded features, which suits to everyone from a student to a business tycoon. These mobiles are available on some best mobile phone deals
By:
Aliks Georgel
Technology>
Communicationl
Jan 27, 2011
100Mb broadband will become available across much of the UK soon but is it worth it for the average user? This guide investigates the issue of superfast broadband with reference to some real life examples.
By:
Neil Hawkinsl
Technology>
Communicationl
Jan 27, 2011
Making sense of broadband: 3 things you need to know
When it comes to broadband the basics can be hard to get hold of. This guide takes you through the three things you really need to know before signing up with a new internet service provider.
By:
Julia Cookl
Technology>
Communicationl
Jan 27, 2011
Mobile phones are the smartest communicating objects
Exchanging of the information's have been made easier y mobile phones. Smaller to handle and no any discomfort to keep in pockets and hands make it more useful
By:
Aliks Georgel
Technology>
Communicationl
Jan 27, 2011
Landing Page Optimization Checklist: Less is More Should be the New Approach
When it comes to website conversion and landing page optimization, Tim Ash advocates that less is more. The president and CEO of SiteTuners.com, Tim has worked with American Express, Sony Music, Verizon Wireless, 1-800-Flowers, and others; so he knows how to improve website conversion rates by doing less. At the recent Conversion Leaders Summit, Tim provided three key pieces of advice to follow when looking at your website: Less clutter
Less text
Less information
By:
SeeWhyl
Technology>
Communicationl
Oct 22, 2010
Top Three Facebook Social Plugins for eCommerce
Facebook is the next Google. By that I don't mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics about Facebook: 10 Eye-popping Facts About Facebook. Still not convinced?
By:
SeeWhyl
Technology>
Communicationl
Oct 21, 2010
Tactics to Reduce Shopping Cart Abandonment This Holiday Season
So what can you do, during the crazy holiday season, to reduce shopping cart abandonment? We thought we'd put together a holiday season checklist to help you keep your customers in the shopping cart this Christmas. Before thinking about solutions to your shopping cart abandonment problem, it's useful to look at the reasons why customers abandon. Based on this Forrester study, you can group the top five reasons into: • Price, especially shipping and handling, and shopping around for a deal
• No
By:
SeeWhyl
Technology>
Communicationl
Oct 07, 2010
6 Social Media/Marketing Lessons from Richard Branson
"Screw it, let's do it," is how Sir Richard Branson described his approach to business at the ExactTarget Connections conference last week. Branson, the adventuring entrepreneur and chairman of the Virgin group of companies, is a rare individual. He started Virgin Records in 1970, and now 40 years later, the Virgin group of companies has eight businesses generating more than $1billion per year. According to the Forbes 2009 list, he is the 261st richest person in the world, with an estimated ne
By:
SeeWhyl
Technology>
Communicationl
Sep 28, 2010
How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn't.
By:
SeeWhyl
Internet>
ECommercel
Aug 18, 2010
Understanding Which Website Conversion Rate to Use
Website conversion rates are bandied about the ecommerce industry all the time, and despite many being familiar with the concept, I consistently find that a lot of people are a bit fuzzy on their website conversion and abandonment rates. This blog is intended to define the different website conversion rates and explain how to use them—and how not to.
By:
SeeWhyl
Internet>
ECommercel
Aug 11, 2010
Fact or Fiction? Most Customers Seek Out Deals, Discounts and Coupons Online
‘Have we conditioned most customers to the point that they expect discounts and won't buy without one?'
By:
SeeWhyl
Internet>
ECommercel
Aug 04, 2010
Amazon Customer Philosophy is behind Earnings Miss
Normally, when companies announce a 40%+ increase in costs and miss analyst expectations, their stock takes a hit. Last week, Amazon was no exception with its stock dipping by 15% immediately after the news, but it has subsequently recovered to $118-$120 where it has been for the last month.
By:
SeeWhyl
Internet>
ECommercel
Jul 26, 2010
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