The Way Facebook is Taking Over Your Internet

Previously, it was Google. Now it is Facebook. This month, Facebook has surpassed 350 million users which is a BIG figure. According to Alexa rankings, Facebook is number two on the most visited website list around the world. Google is number one. The graph of Facebook's growth has been nearly exponential. Yahoo, the previous biggest website has announced that they will implement Facebook connect all over their website. So the users who would have used Yahoo log ins earlier can now log in using their Facebook ids. This will fuel Facebook's growth further and lead to Yahoo's demise probably.

How do you explain this massive growth of Facebook? I feel it is still undervalued as a company. They price it only at $10 billion to $12 billion, which is low in my opinion. Even if the revenues are not substantial enough to price it at a higher level. But the fact that everyone and his/her friend is on Facebook speaks a lot. People share their entire lives on the website with what they are doing, photographs, events, debates, discussions, etc. They spend hours on end playing the various games and apps. One reason for the massive growth is the website is clean and free of ads (to an extent). And you don't get errors like you get at MySpace. MySpace is declining because it's quite user unfriendly these days. On Facebook, you can control your privacy settings to a very high extent, which is a big plus point.

The emergence of the application platform has further added to the growth. Apps like Farmville have over 60 million users which is more than the total number of Twitter users. Facebook's growth will slow down a bit because slowly everyone in the connected world will be on FB. But by then i

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