Internet marketers who do not include social marketing in their overall strategy are missing out on a powerful traffic source. To be a successful internet marketer, one has to harness the power of social networks, particularly Facebook. Facebook Advertising is an area that all internet marketers should be embracing, mostly because of the sheer volume of people accessing the site at any given time of the day.
To generate traffic to sites, successful internet marketers and online businesses implement a solid Facebook traffic strategy, which requires research, training and strategic implementation. Facebook Advertising can be risky, and it takes someone who has learned strategies and successfully implemented them to convert FB ads into buying clients.
To be that someone, you have to study the competition and check the demographics – to basically ʻtest the watersʼ and see how Facebook users interact with each other – and find the thin line in between ʻlookersʼ and ʻbuyersʼ. Those with a genuine interest will become ʻqualifiedʼ site traffic, the most likely to convert as action takers.
What are the specifics that all business owners and internet marketers need to know to make their Facebook traffic strategy successful?
• Know Your Audience. Facebook as an advertising platform allows advertisers to target a specific audience based on a set demographic criterion. Advertisers can choose audiences based on age, location, gender, relationship status, education and interests. Targeting the right audience will boost the traffic for landing pages.
• Learn How To Make Compelling Ad Copy. An ad copy can make or break advertising campaigns. The key to make convincing ad copies is to first know your audience. Know what makes them tick and write your copy accordingly.
• Create A Facebook Fan Page. A Facebook Fan Page is a great way to show Facebook users that you, as a company, care about them enough to create a page where they can voice their opinions about your products or services. Social proof such as this is a powerful marketing tool. Your Facebook Fan Page must stand out and must give a clear definition of who you are with enough outlets to contact you online and offline.
• Add A Call To Action. Let your Facebook fans know what you need them to do. Lead them to a contact form, a sign-up form and even to your shopping cart. Be creative with your call to action, let it stand out and be completely accessible to everyone.
• Reward your followers. Facebook users are very receptive to contests and giveaways. Be creative, you can reward followers by providing them exclusive content or you can give a free download or even a coupon for everyone who likes your page.
Running a Facebook Advertising campaign can take a lot of time and effort, but there are a lot of ways to make a Facebook traffic strategy successful. Learning from a proven expert is a good first step. Once you know the basics, you are only hindered by your imagination.
More Facebook marketing and Facebook advertising information is available at www.FBadsLab.com
Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a "Monthly Insights" program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete "Done For You" service, which includes an analysis of the client's marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
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