Thought we would share this with our readers
Benefits of using Twitter document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + 'px')}*:first-child+html
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Home Page > Internet > Internet Marketing > Benefits of using Twitter
Benefits of using Twitter
Posted: Aug 28, 2009 |Comments: 0
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Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the followers. That’s why information on Twitter is short, to the point and effective. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. You can access Twitter via Web, Desktop Applications and even SMS. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees.
I started using tweeter some time ago. Surprisingly after few days of posting some tweets it started getting indexed in Google. While Google continues to dominate the world of “search”, it has a long way to go in offering real-time search capabilities.
Twitter is a powerful communication platform providing social networkers the opportunity to post updates in real-real time. The growth of twitter has been so phenomenal that Google also started paying attention and it is indexing Tweets. Many Twitter pages and individual tweets can be seen on the first page of Google.
Then I started learning more about it. Rather than using it just as a social networking platform, if used properly, it can benifit you in so many ways including by boosting your personal brand and enhancing website traffic.
I want to list down some of the methods by which Twitter can benefit us:
A Powerful Tool for Obtaining Information / news. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. This is very useful for active social news participants as they can subscribe to Twitter feeds for specific websites/conferences, which allows them to receive and view content quickly.Twitter can be quite an effective search tool for researching any kind of information. The results can complement other methods or sources of information. Twitter has a wide range of users, who constantly update Twitter with new information on different niches. To reinforce Personal Brand and awareness. Twitter is a social media platform which has the primary advantage of developing a social brand that is well-connected and accessible. Due its vast usage, Twitter can be a used for promoting your products and services and establish your brand. If you have established business you can use Twitter to enhance your brand image. On the other hand if you have a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among enormous audience. Get Feedback. Twitter provides you with an opportunity to join a group of interest by following others who are influential within your niche. Twitter also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner. It can prove useful in understanding and obtaining consumer opinion about new products or services or new ideas. You can also use Twitter to communicate new ideas with people and test public opinion. Bloggers sometimes use Twitter to discuss ideas for new posts. Use it as HR tool to Recruit People. Want to hire a good web analyst, web designer, or programmer? Send out a tweet asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations. Marketing Opportunities. Twitter can be used in promoting your products and services. It is a cost effective method to increase awareness about your products or services. You can use it to inform customers about any new announcement or special offers. Twitter offers all the advantages of traditional text message marketing and more. It can prove to be a useful tool for conducting market research by better understanding of potential or existing customers. Boost your website traffic. Twitter can be used to direct traffic to your websites. If you tweet about your website, the message will spread faster and further as other active users pick it up and re-tweet it. Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter. Thus Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to a specific website and is especially powerful if you pitch to early adopters and influencers. Make new friends. Twitter has a built-in function for you to befriend and track the messages of other users. This is a simple way for you connect with like minded people outside of your usual circle. A Twitter association can be developed into a long term acquaintance. Spreading Social Network. Twitter is an excellent tool to help bloggers share links to content which is of mutual interest to like minded people. On a personal level Twitter allows one to communicate with friends and family or close network of connections. On an organizational level Twitter allows colleagues who are not co-located to communicate with each other or businesses to communicate with their customers. With Twitter it is also possible to target a specific niche or audience by following others from your industry. It can thus allow a business to build contacts within the industry. Communities have developed around many of Twitter groups or niches. Twitter can be used to establish reliable and long term relationships for future benefits such as testimonials or peer recommendations. Get Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Your followers might vote up the stories if they agree with it. This allows you to acquire more support for your efforts on other social media websites Event Updates. Twitter can be used as a means to inform event participants and latest event happenings/changes by entrepreneurs. This is a stress-free way to broadcast information. Businesses have also used Twitter effectively to measure the performance of campaigns. Promotion. Twitter can be used as a promotional tool to announce offline endeavors or upcoming online events (webinars, virtual tradeshows etc). If you are an e-commerce site, perhaps you have a deal of the day or seasonal offers where you can promote these deals. The fact is you do not want to be too promotional, but Twitter does present the opportunity to promote your products or service and brand to your friends. SEO Boost. If you have good content on your website and you want to drive additional traffic to this content on your website, you can use Twitter to do so. A quick tweet with the URL can help drive additional traffic to a preferred landing page on your site to help persuade the conversion on your site. Find future Prospects online. Twitter allows you to interact with potential prospects and your target audience. While you do not want to be in direct touch all of the time, Twitter does allow you to engage with your prospects by re-tweeting their posts or responding to something that they may have tweeted about. Discretion and tact is needed in this area. Twitter and Mobile. Since Twitter is very simple to use and is limited to 140 characters, mobile use with Twitter is also easy. You can both send and receive updates what you and your friends are doing on the go using a simple SMS. Twitter can be a great mobile communication tool. As we know in business, this can be a pretty powerful thing. Offer live exposure. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.
In short, Twitter allows you to monitor how influencers think or feel, you can also get into their attention zone via active networking. For businesses, Twitter is another channel which connects current and potential customers with your product or brand. It allows deeply infiltration into the lifestyles of interested participants, which helps to build brand persistence/loyalty. So twitter can be used a tool to achieve simple aim of tracking and directing attention from various groups of your interest and in turn drive business.
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Shilpa Singh (Wilson) -
About the Author:
Shilpa Singh, Director Himshilp- Internet Marketing Consultants handling SEO, SEM, website designing and website promotional stratagises.
http://www.himshilp.com
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Traffic beginning or web furtherance - more specifically, dynamic targeted traffic to your place. There are more construction to attract targeted visitors to your position, but in this construct I module handle team methods that you Staleness use. Of way there are additional methods of generating traffic but what we want to focussing here is to cross targeted traffic that is special to your niche marketplace.
By:
Nikolal
Internet>
Internet Marketingl
Jan 22, 2011
Pop Up Or No Pop Up - What Is Better For Your Website?
Opinions vary greatly on the subject of website popups. Many have told me that popups are essential for acquiring leads. Other have adamantly stated that they isolate and alienate your website visitors, literally driving them away. Personally, I think that this is one of those "the-devil-is-in-the-details" subjects. I believe in popups because for me, I feel that they have increased the number of signups I have added to my list.
By:
Mark T Hl
Internet>
Internet Marketingl
Jan 22, 2011
Porno is the best place that provide you all the hot stuffs at one place, it also provides you various tutorials and instructor in the form of DVD and it is not just the place of hot stuff but also guides you about the harmful disease like AIDS.
By:
nathan86l
Internet>
Internet Marketingl
Jan 22, 2011
6 Reason to Avoid a Relationship
There are literally millions of articles and self help books written every year on how to have a successful relationship, how to be a better girlfriend/boyfriend and ways to avoid common 'relationship mistakes'. Society discriminates against the good men and women out there trying to avoid relationships like the plague. Here are 6 reasons why the biggest 'relationship mistake' is to actually have one.
1. Marriage! Women get into relati
By:
bittle hinleyl
Internet>
Internet Marketingl
Jan 22, 2011
Holiday Shopping With Social Media
With the tenuous economy plaguing consumers this holiday season, retailers have prepared for a likely decline in sales in the coming month, as opposed to last year. While households may not burst through the roof with expensive gadgets and large packages this time, one can still anticipate some level of gift exchange. Shoppers are apt to hunt down deal, online and off, and as Black Friday and the Christmas rush approaches it's no surprise to s
By:
sixkiller klinglerl
Internet>
Internet Marketingl
Jan 22, 2011
Should You Up Your Marketing in a Recession? The Answer Might Not Be What You Expect
What is a Recession?
A recession is a general slowdown in economic activity over a long period of time. Production as measured by the Gross Domestic Product (GDP), employment, investment spending, household incomes, business profits and inflation all fall during recessions; bankruptcies and unemployment rates rise during this same time.
What to Do with Your Marketing
So should you up yo
By:
doehring bowermanl
Internet>
Internet Marketingl
Jan 22, 2011
Site Promotion - Microblogging Basics For Attracting Quality Traffic to Your Page
Microblogging is the latest trend to sweep the world wide web, popularized by sites like Twitter. A microblog combines the world of blogging with the power of social media sites such as Facebook and MySpace. Generally, a microblog is a short entry (on Twitter, Tweets are limited to 140 words or less) that is displayed for "friends" or "followers" in the online community. These short messages easy to digest by readers and are convenient to read
By:
tierce warnel
Internet>
Internet Marketingl
Jan 22, 2011
RSS is a method of distributing links to the content in your web site that you'd like others to use. RSS feed is just a link created on any webpage whose content gets updated frequently, so that whosoever subscribed to that rss feed will get notified, whenever there is a change in that particular webpage. So obviously by providing RSS feed in your webpage you are increasing your webpage's visibility among others and in turn traffic of your website which is the key aspect of any SEO program...
Internet>
Web Designl
Mar 17, 2010
Future Trends Of Internet Marketing
Today, over 75% of website traffic comes through organic search results and 85% of people trust search engines for fulfilling their primary business needs. Even though people are inclining towards social networking websites, but Social networking websites are more or less served as taking second opinion, feedback for the products. Search engines still rule the internet industry in terms of finding products and services to satisfy their business and personal needs.
Internet>
Internet Marketingl
Mar 12, 2010
Nowadays there is a speculation in the internet industry that SEO is going to be dead and social networking websites will take over SEO.But there is a problem with Social networking websites is that, any person can open an account in social media websites without doing any real investment and then gets the authority to give feedback about any product/ service...
Internet>
Internet Marketingl
Feb 06, 2010
Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand. No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But no one can deny the fact that SEO is directly associated with the page rank, which demonstrates the importance of the webpage in search engines. Having first page visibility of your website in search engines is also important. So how SMO inte
Internet>
Internet Marketingl
Dec 09, 2009
Joomla CMS, an award winning software
Content is the most crucial part of any website. It is the things of past where the websites were consisted of mostly static pages. Web portals and web communities have to update their content not just daily but a few times a day. All sorts of businesses need to provide up-to-date information about their products and services on their web sites. To overcome the difficulty to create, manage and upgrade the content, software called content management systems (CMS) is launched, of which Joomla, a f
Internet>
Web Designl
Oct 28, 2009
Content Management System (CMS) – An Overview
Content plays an important role in determining any website's popularity, that's why it is known as "King of the web". So it is very important for us to keep our website updated with the latest happenings of the company. As more people are becoming familiar with internet, it has become very essential for us to revise our websites around the clock...
Internet>
Web Designl
Oct 27, 2009
Ten golden rules to avoid SEO mistakes
SEO has become the key of success of any website in today’s world, but still there are people who ignore the SEO part of their website and try to either find some cheaper ways to optimize their website or self optimize their website without having knowledge of SEO.
How to improve the page rank of your website
Google has a page rank of 10 which is the highest your site can attain. The PR of your site is updated about once of month when Google updates their database of web pages. It exports new backlinks, PageRank, or directory data approximately every three months. One highly effective method for attracting more web traffic is to first optimize the design of your web site.
Internet>
Internet Marketingl
Aug 28, 2009
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