Steven Mandzik and Social Media for a Cause

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Steven Mandzik -- www.acleanlife.org -- describes how he uses blogs, Twitter, Facebook, and other social media to promote a healthy lifestyle and a cleaner environment. His nonprofit organization, A Clean Life, offers support and tips, including a free, downloadable guide to local farmers' markets. Since recording this interview, I've reduced the amount of my household garbage by more than half! Steven's recommendations for social media -- and environmentally friendly lifestyle changes -- really work. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.