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Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann, as he reveals how one should approach the development a strategy that will encourage usage within social networks: "There are so many ways you can work with social networks but increasingly it's not just about advertising it's about having a presence in the place is where consumers interact and doing that in a way that feels credible and relevant. So whether you can create a page of inner social network and be there but actually giving people a reason to be involved sort of as creating content that you share on your page and get users to interact with or you create applications that users can load on to their social network pages creates a genuine usage for them and makes their page more interesting or makes their life easier online. There are some good examples like Intel created a page on MySpace that was a collaborative music project. So people could who were pitching for a place in a band could create a super group out of the best entrants. So it's kind of rather than just being an advert on a social network it's actually kind of acting how you want to be seen and kind of creating stuff and getting people involved. So acting how you want to be perceived rather than just talking about it. I think business should really jump on this idea and involve their users and open themselves up to getting more people involved and have done very well. We looked at Facebook, and they have ...
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