2009 Social Enterprise Conference: Digital Campaign Strategies

Thomas Gensemer, the managing partner of Blue State Digital, discusses social media strategies and best practices for social organizations. Gensemer, who has designed online strategies for clients across sectors developed the social network used for President Barack Obamas primary campaign. The 2009 Social Enterprise Conference took place on October 9 at Columbia Business School. The conference shed light on the entire process for social ventures -- from vision to specific practices -- and addressed how organizations can gain momentum and strength during the global economic downturn. To learn more about the Social Enterprise Program at Columbia Business School, visit www.gsb.columbia.edu