What should be included in a virtual or online “buyer’s kit” for the retail DVD market?

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This kit needs to have info in it to persuade retail buyer's to buy DVDs from an entertainment company. The kit must be comprehensive. Currently we make nice Myspaces, Fan and movie websites, upload videos, social bookmarking and online press releases.

What is the best way to bring all this and MORE together to make the perfect online/virtual buyer's kit for the retail DVD market.

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