The xango Story: Joe Morton’s Mangosteen Dream


www.xango.com Some people spend their whole lives looking for something for health, for innovation, for freedom. Others happen upon an opportunity by accident. For most of us, it's a sublime combination of diligence and chance-years of exploration-which lead to a singular, defining discovery. Joe Morton was living in Asia when he happened upon the mangosteen, almost by accident. While dining at an open-air cafe, Joe was offered the local delicacy, a fruit he'd never before seen or tasted: the mangosteen. The fruit seemed to melt in his mouth, a blend of flavors that defied description. Sweet but not overwhelming with a touch of citrus, it was a fusion of tropical delights. With the sensational flavor of the succulent white fruit still lingering, Joe started digging for information, and answers arrived in piles. Touted for its traditional properties, the mangosteen had been used for centuries by indigenous peoples and regional cultures. Anciently the rind was ground to craft poultices and brew teas. Almost sleeplessly attracted to its rare power, Joe immediately recognized the potential of the mangosteen fruit. He contacted the men who would become the founders of xango, LLC. They referenced decades of mangosteen studies to evolve their vision into a singular supplement. Page after page of research detailed the benefits of the whole mangosteen fruit. The facts were overwhelming. Integrating whole-fruit nutritional benefits and unmatched taste, the company unleashed the ...

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