Hosted by the Financial Communications Society (FCS) - Dale Durrett, linkedin, discusses how marketers can target people based on very authentic data profile data vs. registration data. Dale Durrett and Eric Yaverbaum, Ericho Communications, discuss the power of the web to get info on the specific people who can help drive your business. Mark Dimassimo, Dimassimo Goldstein (DIGO) discusses the social media challenges facing financial marketers and how this can lead to innovation.
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