UFC and Twitter: Digital Royalty and the UFC Twitter Bonus Program
Bleacher Report's Todd Seyler: Whereas other major sporting promotions are denouncing the utilization of social media, specifically Twitter, by its athletes, the UFC is encouraging their fighters to tweet. Understanding the exponential benefits of Twitter and Facebook, UFC president Dana White has created the first social media-based incentive program for fighters. The NFL and NBA are well-known ...
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