Tag Archives: Leonhard

The Future of Music and Media Gerd Leonhard at Plugg 2009 Part 1

Check out this video Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. This is part 1. […]

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The Future of Social Media Gerd Leonhard Picnic 2009 Amsterdam Part 1

Part 1 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world's OS is 'going social', why conversation and engagement not monolog and control is the only way forward, about the coming 'extreme Reputation Economy', why social media = CRM, the shift to open ecosystems rather than closed […]

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