Tag Archives: Dueling

Dueling Professors: Jennifer Aaker and Dave Aaker in Conversation

Check out this video Dave Aaker, vice chairman of Prophet, a global consultancy, and Prof. Jennifer Aaker take on the shifting role of marketing. The two, father and daughter, discuss their respective research on brand, marketing, giving and social media - as as well the impact they have had on each other. Dave Aaker is […]

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