Why Nobody Is Following You on Twitter (And What to Do About It)

The biggest problem with the Internet, as I find it, is that it seems to give people the impression that everything they post on it is interesting. If Twitter and Facebook can be faulted for anything, it's for encouraging masses of people to dispense witty bon-mots on current events and other topics with machine-gun speed. It also hasn't helped that somebody in Hollywood noticed one particular Twitter account recording $#!T somebody's dad says. Now everybody wants in on the action, when the truth is: just maybe nobody cares to read what your dad, mom, nosy neighbor, bartender, or you have to say.

If you use Twitter to promote your business and services, that notion is all the more depressing. A Twitter account with a trickle of followers pretty much equates to shouting fire in an empty theater, so if your intent is to use this powerful social network to attract new clients or customers, it's important to first determine why it is nobody is following your feeds, then figure out how to correct that.

The challenge in becoming a success on Twitter lies in figuring out how make your profile known among the millions of other users who crowd the Internet daily with their own noise. It would be nice for news outlets to pick up the scent when the average entrepreneur sets up a shingle, as they did for Conan O'Brien, but we must make do with our prior marketing experience and willingness to adapt to new media.

Take a look at your account now. Do followers number in the double digits? If yes, and that's not your intent, it's sad. You might wonder what it is about other accounts that attracts readers and why the same tactics you try don't work for you. The key to success with social media, however, lies not with copying another profile to replicate their success, but creating your own unique niche that inspires that viral spark you need to draw traffic. Yes, you can spend money and time building an incredible background image for your Twitter.com page, complete with phone numbers and icons and custom blue birds fluttering around your logo, but given that a good percentage of users access Twitter on cell phones and dashboard widgets, you need to ask yourself who is actually going to your page to read your feed?

Why is nobody following you on Twitter? Consider these possibilities.

You have nothing new to share. There is an old adage in advertising that claims a consumer usually has to see a brand about 7-10 times before deciding the buy it. Same holds true with the Internet - how often do you browse a site, go away then come back a number of times before adding to the cart? With Twitter, if you are constantly bombarding your feed with the same message over and over again (especially holds true if you have one service or product to sell), people are going to wonder why they should follow a broken record. Broken records are annoying, and take up space in a feed that could belong to Conan O'Brien.

You have too much to share. It's a conundrum: you stand to turn off followers with repetition, and if you're too chatty you just might annoy people who A) don't follow too many users and B) are tired of seeing your posts take up an entire screen. Especially if your "wit" hits overdrive, you may end up sounding like that one guy at a party whose voice rises above the din and just. Won't. Be. Quiet.

You aren't connected. Maybe, thinking that interaction between social profiles leads to saturation, you decided not to tether Twitter to your Facebook or MySpace, or anywhere else you have set up shop. One school of thought may champion this position, but on the other hand keep your Twitter presence invisible can do more harm than good.

What can you do to change? There are a number of possibilities.

Hit a nerve. See what is trending in Twitter - people actually do use the search function on the site, and it's not uncommon for site users to set up search widgets to pick up on particular keywords and hashtags. Devise a clever way to integrate a Twitter hot topic into your daily monologue. This increases the possibility of picking up interested readers.

Connect everything. Tell your Facebook friends, your e-mail opt in list, your YouTube subscribers that you tweet. Put the URL in your e-mail sig and print your username on business cards. Mouth in "Word of Mouth" is the operate term, use yours.

Search and respond. Set up a desktop feed reader on your site to pick up set search feeds on Twitter. As you receive posts in real-time, you can sift through them and respond accordingly to Twitter users. You don't necessarily have to advertise your account directly, but taking the helpful approach just may inspire people to see what you have to offer.

Twitter is a tool of engagement, and unl

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