Google is the Bad Egg of Internet Marketing & MLM. With so many accounts slapped and closed down for good, Top Gurus are Turning to Facebook Advertising as a Far Superior Option for cheap targeted traffic.
Don't Put your Eggs in One Marketing Basket
Savvy Pro marketers like our members aren't panicking - we've always had a back up plan on the go. Our advice has been simple - don't put all your eggs in one basket - especially Googles! If you're using Pay Per Click Advertising, then make sure you also have some SEO going on - to generate organic traffic.
It takes a lot of hard graft to get your site ranked through organic traffic - writing articles, forum posts, blogs, squidoo lenses, hub pages, video marketing - to build up your online presence and expertise for your chosen niche keywords.
Organic takes time. So if you don't have the patience and want to generate lots of traffic fast, PPC is a good one to have as part of your marketing model.
But internet marketers and PPC experts are absolutely fed up with the arrogance of Google. So if we're not doing Google Adwords for our marketing, where do we get the masses of traffic we are still able to generate on a daily basis?
Adding Content Rich Social Marketing into the Mix
If you want free traffic, you usually have to spend masses of your time with manually writing copy and creating podcasts and video marketing. So really it's not free at all - time is money and all that. Even if you outsource, copy writers for your niche won't come cheap.
So all this organic SEO friendly traffic takes time to build up and requires consistent daily effort. This is good to add to your marketing mix but won't give you fast traffic.
What's super important too is that organic SEO content is ultimately still controlled by the search engines, so Google still has power over how you get seen by your prospects.
How hard is it these days to do enough clever keyword research to get your unique niche and rank on page one of Google. Almost impossible - especially if you're one newbie trying to compete with the big gurus in internet marketing or MLM network marketing arena.
What Marketing Strategies to Use that Beat Google Adwords fair and square?
What company is fair and sane, loves affiliates and direct marketers? What company attracts nearly 40 billion views a month and the traffic is uber quality and dirt cheap? Who is this company? Well, it's your friendly neighbourhood.... Facebook!
Facebook is the only company that Google actually acknowledges is a real competitor to them. Facebook is currently showing up as having forty billion members - that means it's five times as big as Google!!!
Yet Facebook ads represent just 5% of the advertising done on Google.
Now don't be thinking Facebook is just for youngsters! Insidefacebook.com published its statistics and show that only 11% of users are aged 13-17. While 33% are 18-25s, a whopping 18% are aged between 35 and 44. That's 100 million people! And a further 9% are aged 45-54 and 4% 55-65.
Don't spend another cent with Google till you've checked out Facebook Advertising.
Why Facebook is the New Face of Paid Advertising
Facebook is pretty much untapped compared to Pay Per Click like Google, Yahoo or Bing or MSN advertising.
It's truly a "sleeping giant", an ingenious source of traffic that is...
- much bigger than PPC
- less competitive than PPC
- more targeted than PPC
- less expensive than PPC
And what's more, Facebook's integrated personal profiles means you can home in on exactly the demographic you are trying to target - not only by your keywords, but also by age, gender, location, hobbies, interests, education - it's simply awesome how deep you can get into - giving you massive choice and combinations.
As a result, Facebook ads can be tweaked to fit the different demographics your users. You can target their age, gender, location, as well as their interests and hobbies. Imagine being able to target by age, gender, film interests, AND keywords... you can really hit your message home.
In practical terms, this means the clickthrus you get via facebook are much more likely to be targeted and so the conversions are higher and the CPC rate is lower than you'd get on adwords.
If all that targeting wasn't enough to convince you, here are some more benefits of using Facebook advertising:
- Facebook is also great for newbies. It's really easy to use and to set up your campaigns. If you can send an email, you can do Facebook ads.
- Facebook ads work in any market and will give a far better ROI than PPC, even for affiliate marketing.
- Facebook advertiser competition is minimal right now, so now is the time to tap into this massive source of traffic.
- Your ad in facebook can include not only titles and descriptions but also images, which you can't do with ppc ads.
- There's very little waste with FB advertising since you can identify super targeted prospects who already predisposed to your offer.
Following the Facebook Rules
There is a downside.
Facebook is hugely protective of its users. So you have to really study and follow their rules. And this will take you some time.
The general rule of thumb stems from what is called "permission marketing". So make sure you check this out so you don't get your account cancelled.
Jay Allyson is an accomplished online marketer and entrepreneur. If you found these marketing tips helpful, find out more how you can join our exclusive marketing group and tap into top expert internet marketing training and systems, available at
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