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Why Facebook Continues to Degrade Their Functionality - An Outsider's View
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Home Page > Internet > Internet Marketing > Why Facebook Continues to Degrade Their Functionality - An Outsider's View
Why Facebook Continues to Degrade Their Functionality - An Outsider's View
Posted: Nov 18, 2010 |Comments: 0
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Users have been outraged by Facebook's consistent removal of what they considered valuable features. However, Facebook claims that there are serious legal, moral, ethical and simple business-strategic reasons for these recent changes.
First off Facebook is not MySpace and never has been. Many Facebook users see features on MySpace that they like for whatever reason and get appalled when Facebook steers clear of them. Not just by not implementing them, but by consciously making an effort to keep the feature from being available in any form.
Lets take a quick look at the results of these business decisions and see if they are really working for Facebook.
One of the best ways to determine this is by shear volume of users and visitors to these sites. Facebook has over 4 times the unique visitors that MySpace has. In fact, Facebook is the 4th largest site in the word. MySpace is not even in the top ten.
MySpace is filled with spam; it's so bad that they had to put limits on their comments, there are endless spam accounts and every other person has a profile that plays annoying music as soon as you load their page and has outrageously intrusive css formatting. While Facebook has none of this. The profiles are simple and clean. There's very little incentive to make face accounts. They don't have the annoying band pages. Their applications are far less intrusive. It's simply a far better user experience.
What features has Facebook removed or avoided?
Facebook has actually removed quite a large amount of features. Including features in the advanced profile search. First they removed the ability to search based on gender. People would use Facebook as a make shift dating site and find potential dates through the advanced search feature as they would do in MySpace. Finally Facebook removed this feature and many Facebook users got upset, but the reason that the social networking site did this was for many reasons; moral / ethical reasons: many sexual predators would find little girls on MySpace meet up with them and molest or kill them. Facebook wanted nothing to do with this kind of activity. The business / marketing reasons was because Facebook does not want to be a site that helps people find other people online. It wants to be a place where offline friends can connect online. That's always been its business strategy and it does not want to fluctuate from that.
Again they weakened the Facebook advanced search by taking off region searching. Again for the same reason. They want offline friends connecting on Facebook. Not online meetings.
Profiles have always given very little control of the formatting. The site wants to keep people from making their pages defile the Facebook image. All profiles should have the same layout with added applications and information. This keeps their users from being annoyed.
In Summary
Facebook has done a very good job at meeting its requirements of being a college social networking site that connects acquaintances from offline into the online world, stays away from be
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