Why Facebook?

Facebook, Inc. isn't just for teenagers and college students anymore. Facebook and other social media websites may seem like just a place to gossip and find out about upcoming parties but it is really a place to communicate. Social networking sites are no longer just for the socially motivated college student; they are also for the business professional. This is one of the most efficient and cost-effective ways to get the word out about your company, product or service.

This social networking service not only lets you post information about your company or brand but it also lets you post information about events, pictures, videos and even blog items. Facebook interacts with almost every major website. If Ben & Jerry's, INC has use for Facebook; doesn't your company too?

Social media is no longer just another way to connect with your friends, family and old classmates but it is a way to connect with your customers. The informal setting of Facebook allows you to create a personal connection with your customers in a way that hasn't previously been possible on such a wide scale. Status updates allow you to share new information about your company and your industry. Photos allow you to share the success and excitement of recent company events.

Facebook also provides a platform for your customers to follow your brand and others all in one place. They can receive updates from any one of their fan pages. Facebook is definitely a matter of convenience for many of your customers and in this age of convenience it is important to meet your customers where they are. You can reach them while they are in their comfort zone rather than forcing your customers to go out looking for you.

Television advertisers are starting to include the URL for their Facebook page rather than their website at the end of the ad because it is more convenient for their customers to access. Facebook creates a community for your customers rather than just a website to visit. Your customers feel more like a part of the brand rather than an outsider looking in. The ability to leave feedback and see the brand on a more intimate level contributes to sense of community on Facebook.

There are many other social networking sites that link themselves to Facebook. As a matter of fact, when you create an account on sites such as Twitter there is an option to link your account on that site to your Facebook fan page. So if your customers aren't on Facebook yet, but they happen to participate in another social media site it is very easy for them to click on the link and visit your fan page immediately.

There are many advantages of maintaining a Facebook page for your brand. The idea that Facebook is only for socializing is dead. It is time to communication with your customers and create a sense of community with them. Take advantage of the opportunity to interact directly with your customers, establish

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