Why a Facebook Page Will Replace Websites

Nowadays, almost every business of some significance has a website. Maintaining an active website for a brand almost always takes up a significant portion of the budget set aside for brand marketing of a company. However, an even better tool is taking over the field of web marketing these days, namely, social media marketing (SMM)) channel. There are several popular channels, including Facebook, Twitter, LinkedIn, and Myspace, which are used in SMM campaigns. Among these, a Facebook page is now one of the most popular tools used in SMM by most reputed brands.

It is being said by several web marketing gurus and researchers that the day is not far off, when websites will be replaced by Facebook fan pages. While we can't predict the feasibility of such a situation, there are several advantages that a Facebook page does have over websites. These include:

1. Easy-as-pie page management: Obviously, managing an entire website, with all those pages, will consume good amount of time and money, not to mention require efforts from a group of technically proficient individuals. On the contrary, a Facebook page is, well, just a page, which can be optimized and tweaked easily as per changing requirements with little time, money and manpower. Besides, Facebook itself provides several tools to make page management even easier.

2. Simple search engine optimization (SEO): Performing SEO on an entire website is quite a time consuming task, not to mention pretty expensive. However, optimizing a single Facebook page to receive good traffic is much easier. Besides, you need not worry much about getting traffic to your Facebook page, since most of it will be coming through your fans' Facebook accounts anyway.

3. Easy to update: Unless you have installed an expensive, user-friendly content management system (CMS) on your web server, updating your website regularly with fresh content can seem to be quite a chore. On the contrary, Facebook provides an excellent, yet simplistic, content uploader that even a non-technical layman can use comfortably.

4. Targeted marketing: Since when did you manage to get traffic from only one demographic section of the population to your website? On Facebook, that is a piece of cake. You can control the traffic to your Facebook page by the usage of a few Facebook apps.

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