What Makes Twitter Better Than Facebook

Let's face it: both Facebook and Twitter have many followers. There are many good reasons to use both networks, but you must know each network to make the best of it.

Advantages of Facebook

Facebook has millions of users. In fact some statistics say they have approximately 400 million users, of which 50% log in to their accounts at least daily. Facebook ads has become one of the biggest growth factors for a fraction of the costs involved in acquiring the same ad space through Google AdWords.

These factors alone leave it beyond any shadow of doubt that you should take Facebook into consideration when doing business. Denying yourself access to so many users would be business suicide. That is impossible to deny.

On the other hand, you must also recognize that if used incorrectly, Facebook can become a big time robber. When you add a game or a group to your network you end up with tons of e-mail announcing many different additions. You might want to consider getting an e-mail account that is used solely for Facebook. You could create one on your own server, or simply use a Gmail account for such announcements - just to be on the safe side as you want to separate your important e-mail from Facebook to avoid wasting too much time on the many e-mails that can come when you begin using many groups on Facebook.

Advantages of Twitter

Twitter can also be a time robber if used the wrong way. If you think it's just your RSS-feed, you lose a lot of potential from this network. It is suggested that there are between 75 and 100 million users. This network is constantly growing so it's difficult to say how many active users there actually are. Twitter is doing their level best to weed out spammers from their network, but many of them move very quickly.

Identifying signs of typical spammers who try to follow you in the hope of being followed back is that they have 0 or only very few tweets, follow thousands and are followed by virtually none. They often have numbers at the end of their user name - in other words, easy to spot

Twitter has the big advantage of being based upon people writing news announcements with a length of maximum 140 characters. When people are creative they can really give important information in the span of these 140 characters. People have become far better at expressing themselves in shorter sentences once they have begun to use Twitter effectively.

Furthermore, it's a network where people share their tweets by using retweets. In that way you can bring valuable tweets to the attention of all your followers, and this is where the potential for real Twitter power lies. The better your tweets the more you get retweeted.

Why I Think You Should Focus Especially on Twitter

I think you should use both networks, but you should use them wisely. You must identify where your market lies, and use both networks the right way.

You can easily announce your blog articles on both networks, but on Facebook you will find less attention towards blog articles when compared with Twitter. I have split-tested this, and results are very clear.

People use Facebook even more during weekends whereas many use Twitter professionally. There are many exceptions to the rule, but generally speaking you are targetting Facebook people when they are going to work and back, whereas many will have Twitter running in the background during the day.

Twitter gives people a chance to get up to date more quickly, and has grabbed companies by storm, whereas Facebook is still something many companies are considering blocking. But you can still take advantage of Facebook when you want to create targetted ads, and that is also well worth considering. The more obvious ads on Twitter can cause people to unfollow you if you don't remember to deliver real value each time you tweet.

So, getting value from each network requires that you make a real effort to bring value to people. Once you master that, you will find that both networks are well worth your time. But with the twist that Twitter is gaining more acceptance on a professional level.

Thanks for reading this article.

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