Wedding Planning Sales and Marketing Tip – Get More Clients With Facebook

Can Facebook really help you grow your wedding planning business? See how top event professionals are using this powerful tool to book more weddings. "Once you have found her, never let her go," goes the song from South Pacific. Once your client has walked down the aisle, don't let her go. You've invested many hours into developing a trusting relationship with your client. She can be an endless supply of word-of-mouth referrals if you treated her right and you keep in touch.

Do you send all your clients a card on their wedding anniversary? Why not send one to the bride and groom's parents as well? A quick e-mail to your client on her birthday will go far towards helping you bond your relationship. And when your client has her first child, wouldn't a handwritten note of congratulations be a wonderful way to keep your business name in front of someone who can help promote your business?

Of course, this type of follow-up doesn't usually happen. Too many people that we do business with disappear after the check has cleared. After all it takes effort to stay in touch with clients. This is exactly why you should do it; you'll stand out in a crowded marketplace.

There are two ways you can set up this keep in touch program. When you first sign up a client you can ask for their birth dates. You can ask about their parents' anniversary too. Keep this information in your database or calendar and have the system alert you a week before a special date.

Another way to do it is to use Facebook. By "friending" clients on Facebook you will be able to keep in touch with them at appropriate times.It's important not to overstep your relationship by being too familiar with your clients.This strategy isn't perfect for every client either.Some are more private and distant than others.

Why would a client want to friend you on Facebook? Many brides like to use Facebook to communicate with other members of the bridal party regarding rehearsals, fittings, and dinners.Let the bride-to-be know that by friending you on Facebook you'll be able to post updates and take questions from her bridal party. This helps improve communication and puts you into her friends' Facebook contacts. This is an easy way to make sure your name and contact information is shared with people who are in a perfect position to hire you or refer you to others.

Help your client can create a Facebook page dedicated to the wedding where friends and family of the bride can share the anticipation and excitement of the approaching wedding day. Ask the bride if she'd like help administrating the page so you can answer questions her friends and family will have.

There are lots of ways to use social media tools like Facebook to promote your business. It just takes a bit of creativity and knowledge. To learn more abou

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