Twitter Marketing – Is It Effective?

Can Twitter marketing be effective? It can be effective if you're able to communicate quality content and good service. What do I mean?

For larger companies, Twitter is a fast and effective way of getting the word out to customers. While there are only 140 characters to work with, you can still manage to keep in touch with customers who want to know whats going on. It's a great way to advertise specials, keep people informed in case of a problem and build a relationship with your buyers.

In turn, the company benefits by understand the pulse of their buyers. They no longer have to guess at what their customers are interested in. They will know for certain what their buyers want because their customers will tell them directly.

Only a few months ago, famed retail clothing store, Gap, decided to change the design of its logo after 20 years. Fans were hopping mad and said so via social media. So Gap dropped their new design and decided to keep the old logo. Gap realized their brand of over 20 years had a much stronger appeal with their customers than they believed.

In short, the bigger your brand name, the better it is for your business. This is why music celebrities were able to launch new albums right away and make millions. Twitter is an excellent way to get the word out quick.

But what if you're not a big-named brand? How can Twitter Marketing be effective for you?

For the rest of us who still have to earn our wings and build our reputation, we need to provide value in order to get noticed. The best way to do that is to tweet out quality content: articles, videos, blog posts, etc. Showcase your expertise. Get it out there. You'll attract followers before long. It'll be slow but very possible.

There's and on-going debate about whether to use automated tools to gather Twitter followers or not. In my experience, this has never worked. You want genuine followers instead of those who don't quite share the same interests as you. The more tightly targeted and active your followers, the better. If they re-tweet your content, bonus!

You can use free Twitter tools to help you pinpoint ideal followers so you can start interacting with them, but don't just randomly add people just for the sake of getting more followers. It's pointless.

Some Twitter users put their Facebook fanpage link on their Twitter profile. This way they can tweet out quality content and get people to join their fanpage. This is a great way to maximize your social media marketing efforts on different platforms.

There's no hard and fast rule for Twitter Marketing. No one has mastered an exact practice. Each social medium has its own culture. Remember, social media is meant to be interactive and social. Converse with your Twitter followers. Share quality content that's yours as well as others.

And whatever you do, don't spam!

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