Twitter For Business – How to Use Twitter to Keep a Pulse on the Market

If you run a business, it's always a good idea to keep a pulse on changes in the market. You never want to be the last one to know that the uber-cool widget you've been developing is now obsolete. Markets, like just about everything else these days, change at the speed of thought - and you want to insure that you're kept in the loop. Twitter and Web 2.0 as it is often referred to, are great ways to keep a pulse on what is happening, right when it is occurring.

Whether it's technology changes, market impressions, or keeping a watchful eye on your closest competitor, the saying "it pays to be prepared" takes on a whole new meaning.

Many business owners employ Google Alerts to send them notifications when their brand, market or other keyword phrase show up in the search results. The service is free, takes just moments to set up, and provides updates on any frequency you specify.

With the explosive popularity of Twitter, it was only a matter of time before a similar service came on the scene. Twilert.com allows Twitter users to track use of their name, company, brand or literally anything in between.

Examples of Twilerts you can set up for yourself include:

Your company name, website, or brand. This way you can see who is talking about you, what they are saying and stay ahead of potential PR nightmares, or find out what the customer really thinks.

Your niche market. Keeping in touch with your market and their wants and needs will help develop an even better product or service as you will know what they want, right when they want it.

Most popular keyword phrases. This can be a great assistance for the SEO of your website. It can provide you with new keywords to go after, or even new product ideas.

Specific users you follow. Are you following your competition? Know when and what they tweet so that you can jump on sales or other things you can counter to keep in pace with them.

You can also set up an alert to include your local area. Find out what is happening in and around your city. You never know what opportunities will arise this way.

This is by no means a comprehensive list - the website states you can set up alerts on "any keyword you like, really."

Consider taking advantage of this handy tool and leveraging it for your business today.

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