Twitter ? Customer Care Service

Social Media Marketing- The effective and cheaper way to connect target audience has been the reason of me keeping writing on it since last four weeks. Along with the entire world, I have been wondering looking at some innovative organization's approach utilising twitter as an applications. Among all better work by some innovative companies, I am going to share two interesting cases of Southwest and Zappos how they use, how they leverage twitter to interact with their customers. They have shown a beautiful example of building and promoting their brand awareness using twitter.

David Armano had written a great article revealing the story of how these two companies have leveraged twitter for networking. Southwest and Zappos have been known for inventive customer care service are leveraging Twitter.

According to David, once he was flying with Southwest. He left a post on twitter thanking southwest for being on the time when he boarded on the flight. By the time he landed, the customer care team of twitter had responded back to it as well. After reading this wonderful article I looked at the twitter account of Southwest and I found it filled with the responses to posts left by Southwest customers. Southwest is more dedicated to its blog to connect with the customers. This is an amazing piece of excellent customer care service and indirect marketing. One more exciting observation by David praised the usage of Twitter by Zappos. It has always been known for an aggressive marketing and amazing customer service. Zappos has 1,818,053 numbers of followers in the twitter which shows a great attention on the leveraging Twitter. A team at Zappos customer care service discuss or ask for business ideas before launching any new schemes or products. The CEO of Zappos, Tony Hsieh is having an account with twitter to keep in touch with customers. Many schemes have been revealing for the twitter followers to keep it interesting like one day they gave away 10 pair of shoes randomly to their twitter followers. Only a quick response form a company can make a customer delight, otherwise it's wise versa.

These two spontaneous example of leveraging twitter could be inspiration for a small budget business to improve their business by keeping in touch with their customers. The Twitter account is free and always will be.