How to make your tweets effective· If you prefer Web tweeting, use this tool: http://twitzap.com/ for advanced features· Download Tweetdeck for more power tweeting from your desktop· You can add additional Twitter accounts in Tweetdeck and control them using a single application· Schedule important tweets in advance using this tool: http://www.tweetlater.com/· Use: http://cotweet.com/ for collaborative tweetingWhat to tweet on – Starting and joining the right conversation(s) will give you more exposure.· Post tweets based on the interests of your followers· Search for topics relevant to your product(s) and talk to influencers· Use hashtags to power the conversation· Post tweets about useful links and articles· Use: http://happn.in/ to talk about the trends in your locality.Twit research – Twitter is a good source for market data as prospective customers are present there.· Finalize the sample size of the search.· List hashtags relevant to your research objective· Get secondary data for your research based on hashtags by using this tool:http://twubs.com/· Analyze hashtags relevant to your research using this tool: http://www.trendrr.com/Get feedback –As Twitter is a real-time medium, organizations use Twitter to get direct feedback from customers.· Get feedback from customers and other tweeple by replying and directly messaging them· Use hashtags to organize the feedback· Get feedback from local tweeple using this tool: http://nearbytweets.com/· Use: http://twtpoll.com/ to conduct a simple survey in Twitter to get real-time feedback· Post new product screenshots in http://twitpic.com/ and get instant feedback from your followersTwit hiring – If you are looking to hire people for your organization, Twitter is another source to find the right talent.· Search for job seekers near your location using advanced search features in Twitter public search· Use hashtags in your tweets to reach active job seekers· Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer· Use: http://twitpic.com/ to share corporate events to show job seekers your organization’s work culture· You can also use Twitter to conduct background checks on employees by using the Twitter advanced public search.Tweetup – “Is an organized or impromptu gathering of people that use Twitter.” Tweetup is an excellent platform to promote products among local Tweeple.· Search for a Tweetup near your location using: http://nearbytweets.com/· Organize a Tweetup in your locality using this tool: http://www.twtvite.com/· Pitch for influencers in your location by attending Tweetups.· Give away promo codes to attendees in the Tweetup to spread your product virally.Follow your competition – This can give you insights on what your competitors are working on.· Follow your competitors on Twitter.· Use Twitter public search to get more insights on competitors’ activities· Analyze their Twitter account and follower patterns using: http://tweetstats.com/· Compare your network statistics with competitors using: http://twitter-friends.com/
Position2 has been a part of the social media phenomenon since its advent. We?ve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called ?Surround & Intent Marketing? (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.position2.com/
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