Top Resources And Tools To Measure & Analyze Your Twitter Followers

It took the Internet marketing industry more than 10 years to elevate the SEO discussion from "Where do I rank on search engines?" to "How much business do search engines send my way?"  It's only taken only about 10 months to elevate the Twitter discussion from "How many followers can I get on Twitter" to "What is the value of using Twitter for my business?"Maybe, as an industry, marketers are finally learning something."New" Internet marketing should aim to take the sexy out of marketing. Not that marketers should begin wearing an outdated wardrobe and black socks. Rather, they should take a very analytical and business-oriented approach to getting real, measurable results. Less flash and bang, less smoke and mirrors, less shock and awe... and more results.When it comes to Twitter, there is no shortage of services offering to get you 10,000 followers in a week. But it's not about volume; it's about influence, demographics, reach and targeted conversations. I'd much rather reach 100 really great followers in my target market. Or 10 followers who influence my target market. Or one follower if it's Oprah or Barack Obama.But how do you know if you've got a good follower. What are the characteristics of a "great" follower? If a productive, business-focused Twitter account is judged on more than merely its volume of followers, then shouldn't there be more to determining what makes a good follower than how many people THEY are following? In fact, there are some elite followers that might not have a large body of followers themselves. So how can you tell the good from the bad (and the ugly)? Here are some of my favorite tools for measuring the value of your Twitter followers: