When Twitter first started becoming very popular I could not understand why anyone would want to use it. Despite my initial reservations the more that I sampled what Twitter had to offer, more I realised just how fun and useful it is to find and stay connected with people of similar interests to you. It is an easy and effective way to offer your websites and services to people that may genuinely be interested in them. Using Twitter properly can mean major traffic to your websites!
The correct way to use Twitter is to try and gain new followers which could turn into new readers for your website. Of course you could just use Twitter as a way of chatting to friends if you wish but there are far better ways to use it if you own a website and want new visitors. Your Tweets need to be part public text messaging and part sales. Twitter is relevant to people wishing to sell things, wishing to promote their blog, or simply wishing to make friends and let people know what they are doing in their life.
You should not tweet constantly asking people to visit your websites through a link. Current subscribers will have already visited your link in most cases and will get bored with constant requests for new users to either follow you are visit your site. It only takes one click of a button to remove you from their follow list so you need to keep current subscribers interested whilst trying to persuade new users to follow you. Your current followers will forgive the odd subtle or not so subtle tweet asking for visits to your website because it is likely they are doing the same thing in their tweets, but remember to do everything in moderation.
Take the time to create a professional looking background for your Twitter homepage in Photoshop that has some information about you like your web address, place of origin and interests. A photo of you works well on your background because it personalises your page within Twitter and makes users feel like they know you. If you make this page a welcoming place with nice and interesting Tweets people will choose to associate with you and follow you.
When you do want to direct people to your website use one of the URL snipping services like tinyurl.com to shorten your long html links. Remember your Tweet space is limited so you must get all the information into a short space so people click to your website. Put an informative statement before the link so people know what they are going to see or read when they visit your site. For example, "To see a lovely picture of my new puppy visit (you would post your link here)". This is a good tweet and people do click through if they are interested. Be honest, however, because saying "Here is a picture of my puppy" then going to a car sales website will result in people choosing to remove you from their follow lists.
Carefully choose the words in your Tweets and try and be cultured and interesting at all times. People on Twitter want to be entertained, provoked into thought and kept updated. You can use a variety of iPhone applications or simply text updates to Twitter via your mobile phone. You can keep the world up to date with what you are doing and some users get millions of followers when they get everything right in using Twitter correctly.
Imagine the power of presenting your latest website updates to a massive list of followers who like to hear from you and trust what you say. Twitter is a great place to make friends, build lists of like minded people and simply to catch up on what other people are doing if you are feeling a little nosey!
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