The Pitfall Of Twitter’s ‘Promoted Trends’ #RoyalWedding
Twitter recently upped its rates on Twitter Promoted Trends from $60K-$70K to between $100K-$120K which means the demand for the unique form of advertising is certainly there. But what are brands getting in return? As we've seen before with Skittles, Charlie Sheen , and even the #Dickbar, attempting to float a brand message over user generated Twitter content isn't always a success.
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