The Best Social Media Marketing Plan Using Facebook Groups!

Facebook.com is the largest social media network online and it only makes sense to have a social media marketing plan developed for Facebook. Since Facebook has so many different options to contact friends we need to focus on one aspect of Facebook, which in this case are groups.

Facebook groups are similar to an email distribution list with the added advantage of creating a group discussion, photos, videos and host events. You need to develop a group based upon topics and interests of you and people in your target market. As you are creating your group you need to think of a title and description that will bring together as many people as possible.

After you create the group, you need to populate the group with some useful content that will make people join if they are exposed to that content. Following this, it is time to start asking people to join your group. You should have a little text ad to entice your friends to join you within the group. Send that message to all your friends using the 'invite people to join' option. As you get more friends ask them to join you and get it growing.

If you title the group properly and give them a good reason to join many people will join the group. You can sometimes get 25% to 40% of your friends to join the group if you follow this process. If you get to a critical number of people and provide great content and limited sales messages non-friends may also join the group.

You need to interact with that group frequently (2 or 3 times a week) in the same manner as you do with an email distribution list. A Facebook group member wants content and not marketing messages, so you want to use group messaging to bring them to your other content, events and discussions. Engage your Facebook group with regular content and it will be a very effective way of getting leads and traffic to your business.

Group posts are also an effective way to get information to the group but the messaging system built into Facebook groups is a much more effective because it sends the information to the members of the group via email.

Remember that Facebook groups are very effective as part of your overall social media marketing plan. Use them correctly and they will bring you a large number of potential business leads. As with any social media marketing content must be the driving force behind you messages.

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