Facebook and other social networking sites' roles in the field of marketing can not be emphasized enough. A relatively cost effective and easy way to get the word out, Facebook provides businesses with a way to market their products and/or services and build their web traffic.
The universe of direct marketing has been taken to lengths never imagined even up to a few years ago by the social networking site Facebook. Millions of people with varied interests and backgrounds have joined Facebook for reasons that vary from keeping in touch with family and friends to networking. Facebook friends can be added or removed from individual profiles at any time. While Facebook is primarily known as a social tool that allows people to keep in touch, the social networking site can also be utilized by companies as a marketing tool that has the potential to be effective if used correctly.
Many Fortune 500 companies like Avon and Toys R' Us house fan pages on Facebook. People who are interested in these companies and who are members of Facebook can join the organizations' pages. Those who run these fan pages, or groups as they are alternately named, give their fans the most up-to-date product and company information. The companies' website and other contact information can be found on the fan pages, an aspect which can result in an increase in web traffic for the firm. In their traditional print, radio, email, mail, and web ads, companies have started to make consumers aware that they have pages on Facebook, and people are encouraged to visit the firms' pages on the social networking site.
Small companies, like their larger business counterparts, have started to take advantage of Facebook's role as a powerful marketing tool. Facebook is especially an attractive option for smaller businesses as it is free to join, and small companies tend to have less discretionary dollars for marketing activities than large firms do.
It helps to look at an example of how Facebook can be utilized to promote a small firm. An small cafe owner would like to get the word out about his or her company. Given this dynamic, a Facebook page is set up which contains pictures of the cafes' products as well as a description of the company and important contact information like the firms' website. The cafe owner starts out by inviting his or her friends to join the page. Friends of those friends eventually join, to a level where Facebook can possibly find new customers for the small cafe and drive more traffic to the companys' website. In turn, if enough new leads are generated by the Facebook page, the company may end up positively impacting its bottom line via its Facebook activities.
Small firms traditionally have looked to establish a good reputation among steady customers who would in turn recommend the businesses' products and/or services. These companies tend to be locally owned stores. Facebook is fast becoming a modern take on word-of-mouth marketing, as aspect that many small firms are taking advantage of.
Companies of all sizes are using Facebook to promote their services and/or products and drive more traffic to their websites. This phenomenon especially benefits small businesses, as they tend to have less money to spend on promotional ac
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Source: http://www.articlesbase.com/internet-marketing-articles/social-networking-using-facebook-to-market-your-business-3209937.html
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