Should You Advertise on Facebook Or Google?

For years, Google has been the king of advertising. They have built an empire and a business model that thrives on advertising. In many respects Google still is King, but if Google is King, Facebook may be the Prince next in line. Each medium has it's own advantages and as a small business owner you need to determine what is best for you, but let me compare your 2 options.

Google - Google is still your best option for capturing customers when they are ready to buy. If you are looking to purchase a tent, but don't know much about them you will probably start your search on Google. You will probably read some articles about tents and on the side of the article will be various tents for sale from a host of companies. Those advertisers know that you are probably would not be reading about tents unless you were in the market for buying a tent. This will probably make Google AdWords for the keyword tent fairly expensive per click, but it is probably worth it. So how would those same tent companies advertise on Facebook? They would probably place ads on profiles who include camping as a activity or hobby. So again you know that your ads are reaching people that are inherently interested in tents, but maybe the already have a tent if they are a camper. So in this instance the Facebook ad would be cheaper than the Google ad, but you will probably get more bang for your buck with Google.

Facebook - Facebook excels in advertising to you based on your interests. If you have a Facebook profile you have essentially told them everything about you. You tell them what you do with you free time, your favorite movies, books, and sports teams, and your age and gender. You probably tell them a lot more, but just with that small bit of information they can easily attract advertisers. Maybe you like the Chicago Cubs, but you live in Houston Texas. Wouldn't it be a great idea for the Houston Astros to know this information and when the Cubs come to town post ads on your Facebook page for Cubs vs. Astros tickets? Absolutely! The power of suggestion with Facebook ads is strong.

The basic difference between Google and Facebook ads is that you find the Google ads that interest you by what you search for, on the other hand, relevant Facebook ads find you based on your profile details. If you sell a product that is typically bought with purpose, then advertise on Google; however, if you sell a product that i

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