Sometimes, you may consider using Twitter to gain publicity and promote a business. If so, then you are likely to reach that point where you have to make a decision between following or not following. You will get many requests to follow someone. Not many of these requests will generate business. Remember again that you are in it for business.
The problem with choosing to follow everyone and anyone who follows you is that you may be wasting time. What are the odds that they are all going to bring you business? It is just a mistake. Twitter has so many users online at any given time. Even so, the odds are so small that all these people would be interested in knowing about; let alone using your product. You should have a clear-cut strategy. Know who you will follow and stick to that chosen target without drifting too much.
Are you mixed up and confused about who to follow?
To selectively net a group of quality followers, you can use the following game plan. Gather information by navigating to his homepage and monitoring it. If the person merely focuses on getting himself known and not to share info around, you have nothing much to gain from him. Mutual interests are the key. You should both have a way of benefiting each other. On their homepage should be linked to websites that have a connection to the stuff you are doing. It should be value adding information or a piece that serves some entertainment.
You are better off swimming with the big fish in the industry and those who follow them. Search and find the reputable names in your area and see the caliber of people they follow and who exactly follows them. This will work well in getting you to link up with excellent but unknown entrepreneurs in your field. However, do not be stiff necked to other methods available. You may find that there are more-practical methods that work better than these ones. They will also excel in attracting customers who will make a purchase. Therefore, your marketing strategy on Twitter should be flexi
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