LinkedIn Grows While Twitter and Facebook Slow

According to figures from Compete.com the growth of Twitter and FaceBook began to flatten out while LinkedIn continued its torrid pace. Even granting the fact that Compete.com's analysis is limited to United States users, the numbers were somewhat surprising.

Some experts attributed this slowdown to summer doldrums but now the September 2009 figures are in and the trend appears to be continuing. LinkedIn had a about a six percent growth in traffic while FaceBook experienced a meager two percent growth and Twitter's growth in unique visitors actually declined by about a quarter of a percent. And once mighty MySpace declined by about twelve percent. The summer argument is out the window as September usually means a return to school and business and a general increase in Internet activity. So what's going on? An Internet wide slowdown would have affected LinkedIn. Let's play around with what might be happening to these three sites.

Facebook

It's possible that Facebook is approaching market saturation as it is already huge with over two and a quarter billion users. Twitter stands at a little over a hundred million and LinkedIn has about fifty million users. Facebook appears to be aggressively "twitterizing" itself in an attempt to keep its own users and perhaps cut into Twitter's market share. Time will tell whether Facebook continues to level off or not.

LinkedIn

In a press release after Compete.com's numbers were released LinkedIn says it is continuing to grow at the rate of about one new member every second! LinkedIn's total users of fifty million are about half international. Obviously their mission of "connecting the world's professionals to make them more productive and successful" is working. If you roam around the blogoshpere a bit you wonder if some of that success cannot be attributed to the dedicated focus of LinkedIn. Some see the personal aspects of Facebook as clutter and noise and prefer the professional, no nonsense flavor of LinkedIn. It appears that many LinkedIn users who want that personal and private life interaction also have Facebook accounts. There has been talk of "information overload" on the net in general and "social fatigue" on the strictly social sites. LinkedIn avoids those issues by being "strictly business."

Twitter

Twitter is the most interesting of the three. Again search the blogoshpere and you'll find many Tweeters are waiting for new features, and they're not getting them. Twitter appears to be content ceding that field to third party developers. Many of such third party apps have also experienced explosive growth. What's more the Twitter interface is so "feature poor" that third party providers like Tweetie and Tweetdeck have jumped in and many Tweeters login there instead of on Twitter. It might be early to say this had an impact, but a lot of Tweeters are pretty upset with the "Sponsored Tweet" advertising platform that was launched in July of 2009 -- about the same time their growth started to flatten out. Will Twitter become an Internet dinosaur like Geocities? Will the

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