Thought we would share this with our readers
Is Facebook Advertising Different from Advertising on Google's PPC Platform? document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + 'px')}*:first-child+html
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Home Page > Internet > Is Facebook Advertising Different from Advertising on Google's PPC Platform?
Is Facebook Advertising Different from Advertising on Google's PPC Platform?
Posted: Dec 26, 2010 |Comments: 0
|
Is Facebook Advertising Different from Advertising on Google’s PPC Platform?
Yes it is..
And at this point in time many advertisers are getting it wrong.
Get it right and not only will you get cheaper clicks but also an avalanche of targeted traffic to your business and website.
Recently Google stated that the only company they fear in their internet domination is Facebook.
Why?
Because Facebook is now bigger than Google with over 500,000,000 registered users, that’s right there are more people registered on Facebook than there are men, women and children in the USA. Imagine the potential of this market place to advertisers?
Before we even consider this it is worth analysing the development of Facebook and their data collection techniques. What I find intriguing about Facebook is the data that is compiled on each individual is given over freely by that individual and in great detail too.
When people register on Facebook they are happy to list their main interests, the TV programmes and movies they love and the books they read, the activities they enjoy and even what religion they are associated with. All this data and information means that the advertiser is able to laser target their marketing campaigns.
Let me give you an example, lets say someone has listed Star Trek as their favourite programme, I would assume there are many ‘Trekies’ the world over registered on Facebook or even a Facebook group or a Fan Page that is dedicated to the Final Frontier itself! Ok?
Let’s say I am a promoter of Star Trek Conferences, what I can now do is place an advert up on Facebook and advertise to all of the people who have listed Star Trek as one of their favourite programmes. (I will go into this in more detail later on) but you get the idea?
What this means to Google is that there is now a rival platform where advertisers can spend their money and at this point in time get cheaper clicks. The price of Facebook Advertising is one twentieth the cost of advertising on Google at the time of compiling this article.
However there is a major difference in the type of paid advertising you should execute on both platforms. Google as we know and love it has the two advertising opportunities of Google Ad words and Ad sense..
Ad words is where we can bid on some keywords and put up our own advertising either in the top 3 positions or on the right hand side of the page when someone enters a Google search, Ad sense is where we can incorporate our advert into Googles Content / Display Network. Now the key to remember here is that this advertising is search based, we are trying to identify keywords that people are searching under within the Google so that we can have our ad appear in front of them.
With Facebook we have much more detailed data on an individual and in fact on many individuals, but there is not a complex search system on Facebook. What Facebook will do is place your ad in front of people relating to the interests, activities, TV programmes and movies that they have detailed in their personal profiles. So the Keywords to search under within Facebook are the detailed words within the personal profiles of people who have registered on Facebook.
Facebook advertising allows the advertiser more characters within their advert and also and more importantly a picture that can be displayed with the advert. This is where Facebooks advertising differs to Google.
Even though Facebook advertising can be executed with keywords which are peoples interests or activities that they have already told us they are interested in and we can utilise, the picture we place with the ad turns Facebook into ‘Display Advertising’ rather than Google’s ‘Search Advertising’. So the choice of picture and the impact that picture has on the viewer is of paramount importance.
So let’s go back to our Star Trek Conference example.. what picture do you think would immediately say ‘Star Trek?’ For me it would be a head and shoulders picture Mr. Spock making his Vulcan greeting sign.. you know the one where he splits the fingers of his hand. This would almost instantly grab the attention of a Trekkie.. pair that with a headline of ‘Wanna Meet Mr.Spock? I know I could be onto a winner!
So think about the niche you are in what picture depicts that niche and what image might you use to stand out from the norm to get noticed within that niche? Start to look at ads that are running on Facebook and look for images that stand out for you to give you some ideas.
What we must take further into consideration now is that Google has proclaimed that in the future they will really only be interested in big corporate clients who have over $100,000 a month to spend on their PPC search advertising, the knock on effect for the small internet entrepreneur is that clicks in Google will cost a lot more and there will be possibly even more hurdles to jump through to get a good quality score with your advert.
All you have to do is compare how easy it was to advertise when Google was in its infancy, essentially anything was OK, where as now advertising with Google is much more complex and of course the dreaded ‘Google Slap’ sits prominently waiting for its next victim!
So yes advertising on Facebook is definitely different from advertising on Google. Facebook is ‘Display Advertising’ whereas Google is ‘Search based’. When we talk of Display think magazine style advertising..
A picture paints a thousand words, research magazines and make a note of pictures that stand out to you. Look at adverts that include pictures within them and decide why that picture has been placed with that ad, then incorporate this strategy into your Facebook advertising.
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John Hammond -
About the Author:
John Hammond, Internet Marker & Business Consultant, Professional Speaker & Presenter. John also helps individuals start their oline business with his mentoring programme.
For more informatio visit http://www.johnhammondonline.com
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Molly Wood talks to Facebook's vice president of product about privacy, opt-in, the future of the social network, and whether the company is selling data to advertisers. Tune in! (20:55)
GetConnected TV gives you up to date tech news and reviews on products to help you at home and in the office,this video will focus on how to advertise on facebook. (04:01)
How to Remove Yourself from Facebook Ads
Facebook advertisements are all over the place when you're online. You may have even noticed pictures of your friends being used in them. If you're concerned that your friends might be seeing pictures of you in their Facebook advertisements then you can change some privacy settings so that you stay on the safe side. It only takes a few quick steps that might afford you some peace of mind from the advertising industry! (01:39)
Marketing Research & Marketing Communication
Marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (product, place, price, and promotion), the primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brand's current customer base.
By:
Krishan Kantl
Marketing>
Social Marketingl
Jan 13, 2011
Tripink Media is a new mobile video advertising agency primarily targeting marketing, but also NGO professionals as well as business owners, offices and shops managers. This research has been conducted in order to evaluate and analyse the current onsite strategies used by the company and decide which ones should be kept, enhanced or implemented. As well as evaluating which social media networks marketing strategies and tools are appropriate to be used by the company and to evaluate the impact o
By:
John Ekambil
Marketing>
Social Marketingl
Aug 27, 2010
SEO Vs PPC Vs Social Networking
Search engine optimization or SEO has definitely become the "buzz word" in marketing lately. In trying to remain objective I must state that I am a strong believer in "search engine optimization" and that includes using all three of the above campaigns for marketing online. I definitely lean more towards traditional search engine optimization and social networking versus pay per click (cost per click) advertising and I will explain this very s
By:
daer glistal
Internet>
Internet Marketingl
Dec 04, 2010
Internet Business Ideas: Provide A Service
Some of the best Internet business ideas you can start with revolve around helping other Internet marketers. This article discusses five ideas for you to consider.
By:
Cynthia Minnaarl
Internetl
Feb 08, 2011
How 1U Rack Server Technology Can Save You Money
As with everything else in the modern technological world, the development of servers is proceeding at a phenomenal pace, and the 1U rack server is among the latest developments in the world of servers that is definitely worth exploring.
By:
Vikram Kumarl
Internetl
Feb 07, 2011
Microsoft's Hotmail Adds Alias Accounts
Hotmail has long been a popular service for setting up "side accounts" for email. After all, it's one of the easiest services to set up quickly, and while it's not always the most competitive of interfaces for a primary account
By:
yangjianl
Internetl
Feb 07, 2011
Save Yourself From Overbuying With A Custom Server
One of the main problems when it comes to buying digital hardware is the lack of customizability.
By:
Vikram Kumarl
Internetl
Feb 07, 2011
Bringthefresh:Ways To Make Money
One of the best ways to make money today is through the internet as there are billions of dollars spent online that encompass the entire world.
By:
Vikram Kumarl
Internetl
Feb 07, 2011
Using Internet Marketing To Make Money
Yes, you can make money online if you use successful internet marketing techniques.
By:
Vikram Kumarl
Internetl
Feb 07, 2011
Using A Short Depth Sever To Maximize Space In Your Server Room
In this day and age, modern advancements in technology mean that if you were to attempt to keep abreast of all the latest technological developments, you would probably not own any particular piece of equipment for more than 6 months.
By:
Vikram Kumarl
Internetl
Feb 07, 2011
Optimizing Google Places Listing – How it works
Google has gathered search results within particular locations to make it easier for a searcher to make comparisons and have informed decision on where to go.
By:
jeffmatthewsl
Internetl
Feb 07, 2011
Let’s face it Golf in the UK in Winter is miserable! And there is nothing worse than struggling up the fairway in wind and rain to find your reward for the slog is a temporary green!!
So if you are a golfer or a golf society who is looking for a winter golf holiday then look no further than the sunny Costa Calida and the Murcia region, South Eastern Spain and start to plan your Muurcia Golf Holiday.
By:
John Hammondl
Sports and Fitnessl
Jan 11, 2011
If you are a golfer considering a murcia golf holiday or you are just considering a murcia holiday then why not consider murciagolf and leisure to help you. Stay in our stunning 5 star frontline golf accomodation..seee the video on our website.
By:
John Hammondl
Travell
Dec 23, 2010
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