How Twitter Works And How It Can Help Your Business. Simple Guide To Using Twitter For Business

If you’re reading this, it’s probably because you are trying to understand what the big deal is about Twitter. And you’re probably wondering, "Can Twitter really help my business?"   The answer is, "very much so!"

But, what is Twitter again?Twitter, like Facebook, began life as a tool for college students. Allowing only 140 characters per message, a "Tweet" was used to update friends and family in a casual way via the tagline "What are you doing?"   It has since evolved, and, what at first seemed to be about as far away from the world of business as it can be, is now considered a "must have" marketing tool for any serious business, large or small.  Here’s something you need to know.  Each day 5 to 10 thousand new people join Twitter, and it currently has around 5 million users, according to the State of the Twittersphere report. That’s a lot of opportunity waiting for your business!How it works:•    Twitter allows you to post short updates (AKA Tweets) as often as you want; they are limited to 140 characters. •    Follow other users, and you’ll be able to read their tweets. •    When they follow you, they’ll read your tweets.  •    A business should follow everyone who is following them, because when they follow you, it means that they want to engage in a conversation.  This is an opportunity to make a connection with your existing or prospective customer. 

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