How Twitter Follow Buttons Improve Networking

It is said that today, one is as successful as his contacts. Networking is the new buzzword. Everyone from marketers to Internet users want to use the new powerhouse, the Internet, to improve their networking. Move over pubs and discotheques, lounges and clubs, social networking sites are the new happening places. A person’s success is measured in terms of his Twitter followers and contacts in Facebook. To find new followers and attract them to your Twitter page, some must-have items are Twitter follow Buttons and badges.

Before we go into further detail, let us understand the phenomenon of Twitter and how it may be useful not only to individuals but also to corporate houses. Twitter is a micro-blogging tool where the number of characters per update is limited to about 140 per entry. A cross between a blog and instant messaging, it is easy to update entries as messages are short and do not take long to plan and compose (as in a blog post). CEOs can use it to share thoughts when they don’t have time for lengthy communication, the PR department can use it for customer relations, the marketing department uses it for promotions and friends use it simply to keep in touch. Twitter follow buttons make the process more attractive and appealing for all.

An attractive Twitter follow button can be used to leverage online presence of the same user, such as blogs, websites and social networking accounts. So, while one follow button may lead to a personal blog, another may offer special discount coupons for a product, and still another may lead to customer feedback blog postings highlighting the benefits of a product. These buttons offered by different websites come in attractive designs and colors that users find engaging. Some Follow Buttons are animated as well. This increases the effect multifold.

Twitter is the latest marketing tool for corporate houses and marketers, especially in the USA. Today, large companies such as Dell are using Twitter accounts for customer relations and product promotions. Twitter follow buttons are being innovatively used to distribute product coupons and promotional offers, announce sales and deals and pass on information to the target group. Also, companies are using Twitter to monitor their brand and stay in touch with consumers.

When attending events or conferences, live updates on Twitter are a common practice of users. Twitter follow buttons specially designed and incorporated for the purpose are always a hit with everybody. Twitter also provides an easy way to post links to blogs, news articles and other information on the Internet. These posts provide links to blogs and promotional websites, webinars and interesting news.

Theme pages in addition to buttons increase the appeal of the page. For example, during Christmas, a snowy page featuring a Christmas tree with Santa Twitter Follow buttons that lead to special offers, holiday packages and gift ideas has brought in great business for many companies, last year.

Similar innovative uses of Follow buttons are constantly being incorporated by individuals and corporate houses to maximize the exposure from their Twitter accounts. Why lag behind with a dowdy Twitter page?  Increase its appeal with your specific Twitter Follow buttons.