How To Market With Twitter The Right Way

First here is a list of terms you will need to understand.

Tweet= a message posted on twitter.

Follower= someone who will see your tweet.

Following=someone whose tweet you will see.

ReTweet=when you resend somebody else’s post to your followers.

Twitter has exploded on the net and if used correctly can be a powerful tool in your marketing arsenal.

Day One

It all starts with your picture. A Photo of your face works great as long as it’s clear and well done. You want a quality picture that when enlarged looks good. A picture of your logo works too if you have one. Use your brand name whether it’s your name or your company name. This is how people will begin to recognize you.

You will want a customized background so when people go to your page to check you out it makes a good impression on them. You can do this yourself or outsource it. Just do a google search for “how to customize a twitter background”, or something like that.

Next step is to create your bio. Be classy and fun. Represent your self the way you want to be perceived but be honest. Put in your interests both personal and professional. Also add the name of the school you attended and any organizations you’re a part of.

This will create interest in people who have a similar background. If you’re into sports put that in your bio. Also add the industry of the company you are marketing i.e. Direct Sales or Network Marketing.

There is a twitter app you will want to use. It’s called http://socialoomph.com . This is an auto responder that will direct message people who follow you. Use it to send a greeting to your new followers. It will also automatically follow everyone who follows you.

Make your greeting something friendly and positive. Don’t add a link to your site in your greeting as that leaves a poor first impression. People will be more attracted to you if you are a real person and not just a marketer trying to get in their wallet.

Now you’re ready to start following people. In order to get targeted followers it is important to choose whom you follow wisely. Pick three people in your industry that are well known. For instance in the MLM and network marketing industry Mike Dillard is very well known.

What you want to do is follow the first five pages of people who are following them. Go to the twitter homepage of the person you chose and click on followers. This will bring up a list of their followers. Just go down the list and follow everyone. When you get to the bottom of the page click next.

Do only three people and five pages from each of them. The reason you don’t want to do more than that is if twitter thinks you are being too aggressive in following people they will shut down your account. Follow the three people and five pages rule and you will be fine.

That is the end of tasks for day one. You will find that some of the people you followed will follow you back. Some won’t. Also some people you didn’t follow will follow you. At this point you will need to start doing daily maintenance on your account.

Day Two

Twitter is about building relationships through conversation. When you make a tweet only people following you will see your tweet. You will only see the tweets of people you are following. Therefore you want to be both followed by and following everyone on your list.

Twitter has a new policy that disallows mass un-following. So you will need to do this operation manually. There is a website called http://friendorfollow.com/ Go to that website and enter your twitter user name on the front page. Click on the following link and a list of all of the people you follow that do not follow you back will come up. Click on the pictures individually and you will be brought to that users twitter page. Click on the "gear" icon and choose un-follow.

When you have gone through the entire list go back to your twitter homepage and click on the “followers” link. This will bring up a list of people following you. Go through and follow everybody you are not already following. There will be a follow button for people you haven’t followed yet. Click it.

After you have finished this your “following” and “follower” numbers should be pretty close. Don’t worry if they are not exactly the same.

There are a couple of reasons why you want to do this. First is because you want to have a two-way conversation with people not a one-way conversation. Second is because of the 2001 barrier.

The 2001 barrier is a twitter rule. Your following to follower numbers needs to be within 10% of each other or you can’t follow more than 2001 people.

If you are following 2001 people and you are not being followed by at least 1800 people you will not be allowed to follow any others. So un-follow anyone who isn’t following you.

Once you have finished with this start looking at the tweets of people you are following. When you see something interesting to you go check out the bio of that person. If they mention your industry or if they have some of the same interests as you in their bio they may be a good prospect.

Just like on day one you will pick three people this way and follow five pages of their followers.

Repeat this process daily.

Now that you have started building your following you will want to start building relationships. Read the tweets and respond to any that you find interesting. Also direct message people if you like something about what they are saying and tell them. People love to be complemented and included.

Retweet any posts you find interesting or valuable. People love the recognition and will reciprocate by Re-Tweeting your posts.

Here are some guidelines for your tweets. Be personal. Talk about what you are doing. Tweet things you find funny. Post inspirational or motivational quotes. Don’t spam! Nobody likes it. Refrain from posting your marketing links until you have started to develop some relationships.

You will generate more interest in what you have to offer if people perceive you as real and someone they can trust. Build relationships before you start hitting them with your opportunity. A good guideline is to post 80% personal/ valuable content and 20% marketing.

Another good trick is to send people to your blog, and to connect with them on Facebook. This will give them an opportunity to get to know you better. People join people not companies.

If done correctly twitter can bring a steady stream of high quality leads into your sales funnel.

I hope this article is helpful and you have found some value here. Follow me on twitter and I’ll follow you back! My username is JoshInMaine. Happy tweeting!