Thought we would share this with our readers
How to: Integrate Facebook into Your Business (Part 3)
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Internet > Internet Marketing > How to: Integrate Facebook into Your Business (Part 3)
How to: Integrate Facebook into Your Business (Part 3)
Posted: Nov 01, 2010 |Comments: 0
|
]]>
After looking at various real life integrations of Facebook in Part 2 last week, you may be all fired up to take it on now - which is great, but you may want to take a look at what Facebook has to say about promotions - you definitely do not want to risk your page being shut down just like that, with all your fans in it!
Note: Facebook's definition of 'Promotion' includes "sweepstakes," "contests" and "competitions"
Let's head directly into the Facebook Promotions Guidelines (last updated: 22nd December 2009):
You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.
You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.
You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.
You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.
You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.
You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.
Wow, that's quite a list, isn't it? To make things worse, that's not the end to it and I would strongly suggest for you to look it up on the given link just to be sure yourself. And if you've read all of it, you'll realize that the rules practically prohibits any form of competitions / contests to be organized on Facebook at all!
All Hope is Lost?
Not a chance! Else we wouldn't even be on this topic. Besides, you've also seen brands and businesses doing iton Facebook, right? If it's that you've been wondering about, simple - there are 3 ways to go about it and the good news is, I'll be sharing them with you as promised:
1. Do it Illegally
Yes, most people actually do it illegally. Why? Because it is the way with less hassle involved. I am not in anyway suggesting that you should do it illegally as Facebook has all the rights to shut your page down without any notice, and you'll lose all your fans and hard work just like that. This is definitely not the path you would want to consider 🙂
2. Do it Legally... with Facebook's Permission
All you need to do is to clear your promotion mechanics with an account representative from Facebook. However, this comes with a catch. You'll also need to have spent about $10,000 in Facebook advertising to 'qualify' yourself as Facebook mentioned that this is necessary to minimize scams on the network to protect other users.
This also means that if you're running on a tight marketing budget (or none), this is not what you would want to do either.
3. Do it Legally... Yourself
If you have looked into the guidelines in full, it is 100% legal for you to have your contest / competition / campaign held OUT of Facebook, using Facebook to draw traffic to it. This also means that I can organize a giveaway on my company's website / personal blog and announce it to my fans on my Facebook fan page to visit my external site. This is pretty straight forward but if you're thinking "isn't that too much of a hassle? wouldn't it be better if it's done directly on Facebook instead?", read on!
Construct a Landing Page!That's another way you can implement to have a little more Facebook "feel" to your campaign. All that's required is a nifty little Facebook App called the Static FBML Application. Simply add it to your Facebook page tab and with some minor designing, your landing page will be up and running!
However, remember that the FBML Application technique only allows you to create your very own customized landing page and DOES NOT facilitate contests and competitions. You can, however, link your landing page to your external site that runs the contest 🙂 This also means using the landing page to attract visitors to your site that runs the contest. After all, a well designed landing page would be much more attractive as compared to your Facebook wall of texts!
"FBML works somewhat like enabling you to add HTML codes unto your Facebook page. This means that you'll now be able to insert download links, images, videos, styled texts, newsletter signups, rss feeds - basically almost everything you need to create an amazing landing pagefor your Facebook page!"
If you absolutely insist to hold your contest on Facebook itself, fret not - WildfireApp is here to the rescue! What it does is really simple - a step-by-step wizard to help you create your very own Quizzes, Sweepstakes, Contests, E-Coupons, Registration Forms, Trivia and more - you definitely can't go wrong with that! The wizard also ends with a "Publish" option that publishes your new App to your Facebook page instantly! There is a slight catch, though - it isn't free. However, the 'basic' package is only priced at $5 per campaign + $0.99 per day which is pretty affordable and sufficient for a mini campaign for individuals, bloggers and etc. The higher packages definitely has greater benefits including analytics, customizable templates, data export options and more!
"To date, WildfireApp is perhaps one of the most highly recommended App to be used on Facebook to run contests due to it's simplicity and it's 100% legal to run a contest through WildfireApp on Facebook."
Is that all?
Remember that starting up your contest is just the beginning as marketing still has to take place. After all, you'll want to make your investment worth and to build your fan base. For starters, I would suggest for you to work on a landing page using FBML and start testing out various techniques to draw attention to your page. Only move on to paid contest apps such as WildfireApp only when you're comfortable with what you're doing, and getting a somewhat steady response with your existing fans. That way, you can be assured that your investment will bring you results.
Moving On!
I hope the social media series have been beneficial to you, your business and your brand thus far! Facebook is just the beginning and we'll be looking at other tools in the near future. Stay tuned! 🙂
"Social media is beyond Facebook.. it's not just a network of people, but it also requires a network of tools for it to work for your business"
Retrieved from "http://www.articlesbase.com/internet-marketing-articles/how-to-integrate-facebook-into-your-business-part-3-3584199.html"
(ArticlesBase SC #3584199)
Liked this article? Click here to publish it on your website or blog, it's free and easy!
Jan Wong -
About the Author:
An online strategist, youth advocate and entrepreneur with a master's degree in technology management. I am also a consultant specializing in online marketing, writes at www.janwong.my, and the founder and director of 3 growing businesses from 2006 that has spent zero on advertising since their inception.
]]>
Questions and Answers
Ask our experts your Internet Marketing related questions here...
200 Characters left
How many social media users are there?
I was trying to sell AVON online with Facebook. THey wanted a price per click. So. I set up a My Store and got nowhere and quit (the business). What could I've done better?
Does facebook have a viable business model ?
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Article Tags:
facebook, contests, social media, business, marketing, sweepstakes
Latest Internet Marketing Articles
More from Jan Wong
Google launches Instant Preview, a woman defends her legal right to trash-talk her boss on Facebook, and Ask.com calls it quits on search. (02:43)
On each episode of Inside Track www.facebook.com/nokiainsidetrack, the world’s biggest recording artists reveal how they’re using the latest, innovative technologies to create their music and connect with fans. And they give their take on how this tech enhances your life. Check back every other week for a new episode. (05:00)
PSR 6/14/10: Lindsay Boxing, Kim Splashes Justin Bieber, & John Supports a Stranger
Lindsay Lohan wears a sports bra to practice boxing with her sister, Kim Kardashian splashes Justin Bieber during a photo shoot in the Bahamas, and John Mayer uses his spotlight to help a man with cerebral palsy win Oprah's contest. Be sure to follow us on Twitter and become a fan on Facebook for all the latest celebrity gossip!
(03:30)
PSR 5/11/10: Lo on Brody & Her BF, Miss USA Lingerie Shoot, & Ryan's Buff Body Takes Work
Lo Bosworth dishes on her boyfriend and Brody Jenner ahead of tonight's new episode of The Hills, the Miss USA contestants are raising eyebrows for a sexy lingerie photo shoot, and Ryan Phillippe says he works hard for his hard body. Be sure to follow us on Twitter and become a fan on Facebook for all the latest celebrity gossip!
(02:58)
How to Successfully Market Your Business on Facebook
This video provides useful tips and strategies for network marketers using Facebook to market their business.
(04:37)
How to Use Social Media to Enhance Promotional Marketing
Promotional Marketing includes any marketing strategy that generates new leads or entices a customer to buy by giving the prospect something for nothing. Examples include 2 for 1 coupons, samples of product, and contests with valuable prizes that anyone can win.
This form of marketing can be a powerful sales tool, but even the most creative promotions can be a mixed bag when it comes to actual measurable results. That is where social m
By:
zakrzewski cimaglial
Internet>
Internet Marketingl
Oct 31, 2010
Social Media Optimization on Facebook Part 3
If you want to get higher profits from your internet marketing, then you must include social media marketing in your marketing strategy. For your search engine optimization benefit, you should create an account of Facebook so that you can get more number of visitors.
By:
SMO Research Desk @ Convonixl
Popular Social Media Applications for Freelancers
Social media platforms also offer great applications using which a freelancer can boost his productivity and credibility in the freelance market.
By:
Alinal
Internet>
Internet Marketingl
Oct 12, 2009
If you think Facebook is just another social networking site, you are mistaken. It is an important marketing tool as well. You can easily and very effectively advertise your business here. Reaching out to millions of potential customers is not difficult anymore.
By:
ELisa Trevinol
Internet>
Internet Marketingl
Jun 08, 2010
Why Do Your Fans Follow Your Facebook Page?
Ever wondered what are the reasons your fans choose to follow your Facebook fan page? Learn the reasons and maximize your page potential!
By:
Jan Wongl
Internet>
Internet Marketingl
Nov 17, 2010
Internet Marketing And Seo | Technetto
This article is designed to introduce you to website promotion, getting visitors to come to your website. It gives you the basic information, which you can then explore through dozens of links to other resources, much of it entirely free.
By:
Priyank Jainl
Internet>
Internet Marketingl
Mar 07, 2010
History and Statistical Data About FaceBook and Twitter
We are now in an age of online interactive networking and online marketing. In the digital world it is referred to as "Web 2.0"and now we are heading into the "Web 3.0" technology. You can not only target your customers using traditional forms of advertising, now you can also reached them consistently through various social media tools.
By:
Belinda Leell
The video hosting service is best for online marketing or business
Everybody knows about video hosting services. From only this service you create an effective site. Through this service you can spread your business on internet easily. In online marketing the video hosting service is very important. Using this service you can creative with your work.
By:
Big Bopperl
Internet>
Internet Marketingl
Feb 02, 2011
How To Find And Write Contents For Micro Niche Product Website?
It is easy to find and write contents for your micro niche product website if you know the right techniques. But first you need to set up your website, either it could be a blog or your very own domain website. You can easily set up a blog for free and it is available for download in the internet or you can set up a simple HTML website using those free templates available.
By:
alfredlool
Internet>
Internet Marketingl
Feb 02, 2011
SEO Company India - Make Your Website Glow
SEO Practices offered can help your websites popularity soar and you to get a far wider field to market your goods in. By ensuring that the importance of your website is recognized by search engines, you can ensure that your area of influence grows with each day.
By:
Ilona Andrewsl
Internet>
Internet Marketingl
Feb 02, 2011
What Could Music Ear Training Do For You?
Music ear training could help you to enjoy music even more than you already do. Music is a part of almost everyone's life even if people do not always realize it. People are exposed to music at very young ages, think of all the baby toys that play music.
By:
Tim Bridgesl
Internet>
Internet Marketingl
Feb 02, 2011
Lead generation - How to Get Sales or Leads
Lead generation or sales generation is a profitable job online because most or all the companies and businesses look for real-time sales. It is selling a product or making some progress to get potential customers to a point where they might purchase the product. Lead generation is a hard task but could be achieved with constant struggle and by using some techniques
By:
Syed Maqsood Shahl
Internet>
Internet Marketingl
Feb 01, 2011
Lead Generation - Lead Generation Using Twitter
Lead generation remain a hot topic and most of the people search for a new usable technique everyday. In fact lead generation or making sales bring residual commissions,but on other hand, it become a hard task sometime to get even a single sale. So that is why most of people in this business always welcome new tips and techniques. In following paragraphs,
By:
Syed Maqsood Shahl
Internet>
Internet Marketingl
Feb 01, 2011
Hiring An Article Ghost Writer Vs. Using PLR
PLR is a hot topic to discuss in the internet marketing world. One of the constant struggles of all internet marketers is how to come up with fresh new material time and time again. PLR has come to the rescue for some. As more and more people turn to PLR though, PLR becomes less and less unique to search engines. This is where an article ghost writer would be the best solution to content creation problems.
By:
Greg Scottl
Internet>
Internet Marketingl
Feb 01, 2011
6 Main Killers of Your Online Business Success
Have you seriously looked at what you believe is right, true, good and bad in your online business? Could it be that you refuse to take action on certain things because you have a belief that goes in a contrary direction to what you know you should do? Why do you do these things? You know you know better, still you behave in a self destructive way. Why?
Let's take a closer look.
By:
Mats Loefkvistl
Internet>
Internet Marketingl
Feb 01, 2011
How to: Integrate Social Media in Offline Operations
Having social media presence alone isn't enough for any businesses out there. Combine it with offline marketing and you're on the way to success!
By:
Jan Wongl
Internet>
Internet Marketingl
Jan 02, 2011
8 Grave Misconceptions About Social Media
Many people are still confused with what social media really is and this article exposes the 8 common (yet dangerous) misconceptions about social medi
By:
Jan Wongl
Internet>
Internet Marketingl
Dec 14, 2010
How to: Eliminate Your Energy Zappers – Stay in the Game!
Life is all about energy. How do you replenish yours throughout the entire day?
By:
Jan Wongl
Business>
Entrepreneurshipl
Dec 13, 2010
5 Simple Tips on How to Get Yourself Noticed
Learn how to draw attention to yourself with these 5 ideas
By:
Jan Wongl
Business>
Entrepreneurshipl
Dec 01, 2010
How to: Integrate Social Media in Business Using Twitter (Part 2)
Think only the big boys have a chance on social media? Think again!
By:
Jan Wongl
Internet>
Internet Marketingl
Nov 28, 2010
How to: Integrate Social Media in Business Using Twitter (Part 1)
Twitter is on the rise and being active on Facebook alone isn't enough. Do you need Twitter for your business? Here's how!
By:
Jan Wongl
Internet>
Internet Marketingl
Nov 25, 2010
3 Simple Steps to Create Your Custom #newtwitter Background
Been wanting to create your own custom new twitter background? Check out these 3 simple steps + a template to get yours up and running in no time!
By:
Jan Wongl
Internet>
Internet Marketingl
Nov 18, 2010
Why Do Your Fans Follow Your Facebook Page?
Ever wondered what are the reasons your fans choose to follow your Facebook fan page? Learn the reasons and maximize your page potential!
By:
Jan Wongl
Internet>
Internet Marketingl
Nov 17, 2010
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It's Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
Jan Wong has 15 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
Affiliate Programs
Audio
Blogging
Domain Names
ECommerce
Email
Forums
Internet Marketing
Link Popularity
Newsletters
RSS
SEM
SEO
SMO
Spam
Video
Web Design
Web Hosting
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
No comments yet.