How Facebook Can Benefit Your Business

If you ask around, you'll find that many small business owners are skeptical of the social media marketing phenomena. Many view Facebook as a purely social service that is meant for having fun and staying in touch with friends and family, and they're dubious of any claims that Facebook can be taken seriously as a marketing tool. But the bottom line about Facebook is that it's free and easy to use. So even if you're skeptical about its benefits, there is simply no reason not to create a fan page for your business and start putting it to use. You might be surprised by the results.

Facebook boosts your business website Perhaps the most important benefit of having a Facebook profile for your business is that it helps give your primary website a boost. For one thing, it gives you the chance to drive traffic to your website. You can point to new sales campaigns, post links to new blog posts, and use widgets to cross-promote between your Facebook profile and your site. Even if these measures drive only a small number of your Facebook friends to your site, it does help.

Plus there's the fact that having a Facebook profile can actually improve the SEO for your site by providing backlinks and encouraging clicks. Meanwhile, when you share things like news and blog posts on Facebook, there's a good chance that some of your items will be passed along to a wide network of people, some of whom may post links on their blogs and websites.

Facebook gives your business a friendly face When you have a Facebook Fan Page, it gives you the opportunity to engage customers directly, which is great for presenting a friendly face that makes people want to work with you. In the end, this will strengthen customer relations. You and your staff can show how much you care about your business, and you can instantly address any questions or concerns that your customers may have.

Of course, this goes both ways. When you have a Facebook fan page, you can hear directly from customers and find out what they have to say about your products and services. Whereas in the past most business owners received customer feedback only secondhand, now you can hear what people think in their own words.

Facebook creates a community around your business Finally, having a Facebook fan page creates a breeding ground wherein devotees to your product or service can connect with one another and discuss your business. The benefits of this community aren't always immediately apparent, but in the end, it can only be a good thing. This level of involvement creates brand evangelists who will defend your company and even work to sell your products on your behalf. It essentially amounts to free marketing.

Meanwhile, when you have this community around your business, it also gives you the opportunity to keep tabs on what people are saying about your competitors, which

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