History and Statistical Data About FaceBook and Twitter

We are now in an age of online interactive networking and online marketing. In the digital world it is referred to as "Web 2.0"and now we are heading into the "Web 3.0" technology. You can not only target your customers using traditional forms of advertising, now you can also reached them consistently through various social media tools. These mediums are used as platforms in which to communicate a message to your target market by ensuring the relevant factors about your brand, product or service to your customer and the value it provides them with. Such mediums can also be used as a marketing measuring tool to track positive or negative feedback of the product or service that you are promoting.

By defining your goals using Social Media platforms is the first step to being successful! Here is an in-depth statistical analysis on two of the most important social media platforms you can use to successfully communicate with your Target market:

One of the most prominent platform for social media marketing is FaceBook. FaceBook was born in Harvard dorm room under the aegis of Mark Zukerberg and co- founders Dustin Moskovitz, Chris Hughes, Eduardo Saverin. Since it's launch way back in February 2004, FaceBook has come a long way and today captures a major share of social media networking site usage. FaceBook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. It facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for FaceBook and interact with the people they know in a trusted environment. It is one of the most-trafficked sites in the world today.

Current statistics for FaceBook reveal that:

FaceBook promotion can be carried out via fan page promotions, pay per click advertising, profile promotion, contests, quizzes, giveaways, online coupons and sweepstakes. If handled by professionals, FaceBook promotion can do wonders to build your brand name and shoot up your sales. With the demographics data at your disposal, you can do a thorough trend analysis and online market survey to target age groups and locations that will give your business maximum leads and growth potential.

Initially, code named Twttr, inspired by Flickr, Twitter privately appeared in March 2006. Later, in June 2006, it was launched for public with the name Twttr.com and rebranded to Twitter.com later in October the same year. Twitter is a real-time information network that connects you to the latest information about what you find interesting. It is an online application that is part blog, part social networking site, part cell phone/IM tool, designed to let users answer the question "What are you doing?". Users have 140 characters for each posting (or "tweet") to say whatever they care to say. In terms of online traffic density and visit frequency, Twitter leads the breed of social media sites.

Recent statistics for Twitter stand as follows:

Social media penetration with Twitter has the maximum impact. However, it is mandatory to design a proper roadmap for social media marketing using Twitter. An appealing background with dynamic images and colorful theme can help your site become cynosure of the social media frenzy online crowd. Regular tweets consisting of valuable information about business deals, product launches, special discounts, business updates, seasonal offers and other attractive plans can be marketed virally with great results via Twitter.

For more information and insight on Social media optimization using FaceBook, Twitter, LinkedIn, MySpace, YouTube and other social media sites visit – http://www.bd360.ca/web-development/digital-marketing.html