Four Highly Effective Facebook Marketing Tips

Did you know that according to a case study by Harvard Business Review, The Dessert Gallery of Houston, a popular bakery, increased traffic to their store through Facebook Marketing? Their traffic increased by 20% and if that was not enough, their new clients spent about 33% more than the bakery's average customer.

Facebook has proved to be quite a useful platform for marketing in the last few years. Many Facebook users have cashed in on all that Facebook has to offer in terms of visibility and marketing. However, there are ways in which you can optimize your Facebook usage and use it to market yourself to a wider audience.

Facebook Marketing Tips

With over 500 million active users currently, Facebook opens up a world of opportunities and makes the global market available on a single platform. Employing the following Facebook Marketing tips and tricks can help you make full use of this medium.

Facebook and your website

Having social media presence is extremely important these days, as it is a tremendous help in building your brand name. By bringing Facebook to your own website, you bring people from Facebook to your website, thereby increasing traffic. There are simple codes that you can use to add Facebook to your website. You can add your fan page to your website, so that people who visit your website can see your social media presence and people who visit your fan page can view your website.

Facebook Ads

Facebook advertising is highly effective in marketing your brand. When you employ Facebook advertising, you get noticed easily. Your ad appears on various Facebook users' profiles. It is an inexpensive medium, as compared to other advertising alternatives. All you need to do is visit the Facebook Ads section and click "Create an Ad".

Friends of Connections

Facebook has a unique ‘Friends of Connections' ad option that permits you to feature your fans in your Facebook ads. This Facebook marketing feature is extremely useful, as it helps attract more people by making your fans recommend your product or service to their own friends and other prospective clients. You will find the ‘Friends of Connections' option under ‘Targeting'.

Videos on Facebook

Making use of videos on Facebook is a great way to attract more traffic and potential customers. It has been observed that videos are preferred by the news feed algorithm on Facebook. When someone watches your video, a pop up suggests that they ‘Like' your Facebook page. Remember to upload your video using the Facebook's video tab instead of linking it to a YouTube video.