As a Salesforce.com product manager, Clara Shih in her free time developed afresh application called Faceconnector, so their sales staff through the Facebook social network and the company's customers and potential customers to contact.Next, Clara Shih name to write a book called "Facebook time" (Facebook Era) of the book, and decided to create a company called Hearsay Labs to develop applications supported social network marketing software. Inwards accordance with Clara Shih's views, Facebook hasn't only changed the relationship between the individual and the individual, but also changed the way companies, non-profit agencies, and the relationship between political organizations.Appears in the Shih, Facebook's advertising advantage can be highly precisely targeted consumer groups. For instance, a female sports equipment store ad in Facebook can do this precisely: only show them living in the area of interest in golf, and women users.Shih leans to the business an significant reminder: If you use Facebook ads bring users to your business site, rather than Facebook page, 75% of people will immediately leave your business web site, so a diplomatic choice should be is you prefer to advertise content into Facebook's markup language.Following is Forbes magazine on how to use Facebook for marketing for Clara Shih interview:Forbes: For those of SMEs, how will Facebook social phenomenon into sales?
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