What is Facebook, anyway?
Well, in simple terms, Facebook is a global social networking site. What that means is that people around the world can find, meet and connect with other people with similar likes and interests. While in the beginning, Facebook was mainly used as a way for friends and family to reconnect and keep in touch even across long distances, for free, it has now evolved into an incredible powerful tool for marketers and consumers alike. It's membership of over 300 million users, makes Facebook the perfect platform for businesses to get immediate feedback from their target market. It is also an incredibly powerful marketing tool which, when used effectively, can help you generate faster results than any other social media site out there, including Twitter.
It's NOT who your friends are, but how many friends THEY have
The first mistake marketers make on most social media scenarios is obsessing about building a massive list of friends or followers. Well, while it doesn't hurt to have a large number of people following you, the viral nature of these sites depends not on how many friends YOU have, but on how many friends of your friends you'll reach without any additional effort. Even if you only have five friends, but each one of them has the average number of friends in Facebook, which is about 150, then you can potentially reach 750 people without adding a single friend to your list.
Five Fabulous Facebook Facts (They're really Tips, but I couldn't help the alliteration)
There you have it! Five simple Facebook tips that can really make all the difference in your marketing. If you don't have a Facebook Business Page go create one RIGHT NOW! Don't procrastinate. Like all good things, it is the one who acts quickly that gets the most in return.
Marcy Amaro is a former English teacher turned internet marketer. She has gone from a schoolroom to working with six-figure income earners and millionaires, all from the comfort of her home. Her Passion is helping others who have a burning desire for success achieve their dreams.
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