Facebook For Car Dealers – Using Social Networking to Reach Your Customers

Does your car dealership have a Facebook page?  Should it? And how can car dealers use social networking to reach their customers?  Facebook provides a great opportunity for car dealers to not only reach their customers, but to better understand what they are looking for in a car dealership they want to buy from.

Facebook is a leader in social networking, and they have provided the opportunity for businesses to have a "Fan Page" that allows car dealers to put together a page that not only shares information about their dealership, but also allows them to interact with their customers, or as Facebook calls them, "Fans".  The answer to "should you have a Facebook page for your car dealership is a definite "yes"!  Let's look at how to setup your page.

If you do not have a Facebook account, go ahead and set one up.  There is no cost, and you will need to have a Facebook account first before you can setup a "Fan Page" as you need an administrator to manage your fan page. If you already have a personal page, and you are going to be the administrator of the fan page, then you can use your personal page.  It is important though that the administrator is the "face" of the organization represented.

Once you have logged into your Facebook account, you can create your new Facebook page.  For a car dealership, select "Local" and then select "Automotive Dealer" in the pull down menu.  From there, take the time to enter in all of the requested information, and make sure to upload some photos of your dealership.  A fan page without pictures will likely have little traffic on Facebook. Remember - this is a social networking site, and your fans will want a "face" to interact with.

Now the fun can begin. You have the ability to share pictures, videos, events, and messages with your fans, and guess what - they have the same ability to share items with you.  When you sell someone a new car, encourage them to take some photos of themselves with their new car and post them on your fan page for all to see.  Your fans can also share feedback about your dealership on your Facebook Fan Page, allowing you to learn and better understand what your customers are looking for in a great car dealership.

Do you have a big sale or special incentive this month?  You can share this with your fans via an "Update to all fans" or by scheduling an event. Are you curious as to why your customers came to your dealership?  Post something on your message boards and let them respond to you.  Social networking is about interaction with your customers.

Of course, your Fan Page needs "fans" to be successful.  Make sure to encourage all of your customers to become a fan of your page. Communicate to all of your customers that you have a fan page, and that you want to interact with them to better understand and serve them best.  Don't forget to invite your employees as well.  The Facebook Fan Page is a great social networking tool that will help you become an even better car dealer!

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[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

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